EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

574 | Goals, Strategies, and Tactics w/ Kevin Indig 0

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Mar 3, 2023

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.

Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.

Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!

[00:02:43] Reintroducing Kevin Indig
[00:06:11] Ignored Country: Strategy
[00:08:16] Sun Tzu – The Art of War
[00:12:11] Stay in the Lane
[00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
[00:14:15] The GOST Framework
[00:15:20] How to Orient to Objective Measurements
[00:17:22] The Importance of Communicating KPIs Up & Down
[00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:21:06] Getting Buy-in from the C-suite
[00:23:33] Making SMART Goals
[00:26:59] SEO Pride
[00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
[00:33:38] Your Number One Priority

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://www.twitter.com/Kevin_Indig

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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573 | News from the EDGE | Week of 2.20.2027 0

Mar 2, 2023

Welcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing.

Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search.

Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google.

Oh, and why we are all AI guinea pigs! Listen now on the EDGE!

News from the EDGE:

[00:02:01] Introducing Guest Hostess: Gemma Houghton
[00:06:10] Costs for an AI Search are as Much as 10 Times Higher!
[00:10:32] Our Title Sponsor: SE Ranking
[00:12:14] This Might be the Last Time You Use LastPass…
[00:16:44] EDGE of the Web Sponsor: Inlinks
[00:17:42] When It Comes to Chatting with AI, We are Just the Guinea Pigs.

Barry Blast from Search Engine Roundtable:

[00:25:21] Google: Favicons No Longer Need To Be Hosted On Same Domain
[00:26:35] Google Helpful Content System Can Now Impact Google Discover Visibility
[00:28:53] Google Releases February 2023 Product Reviews Update

Thanks to our sponsors!

572 | Generative AI Content w/ Kevin Indig 0

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Twitter:@GemHoughton
Twitter:@TheMann00
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Feb 24, 2023

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google’s EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake?

He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO.

Together, they tackle the above questions and more on the EDGE!

[00:02:43] Introducing Kevin Indig
[00:07:44] AI Generated Content
[00:13:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
[00:14:26] What is the Expertise, Authority, and Trust of AI?
[00:17:32] Machines Don’t Have Judgment
[00:18:50] Suspect AI Content is on Loose Ground
[00:19:48] Generative AI Disruption in the Ecosystem
[00:21:27] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:23:31] Detecting Generative AI Content
[00:25:12] If AI Intentionally Makes a Mistake is it a Mistake?
[00:27:00] The Turing Test
[00:28:29] Three Actionable Takeaways for Generative AI Content
[00:30:43] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
[00:34:06] Generative AI Content Bias

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://www.twitter.com/Kevin_Indig

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Podcast Soon! A $2,500 Value!

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https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

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571 | News from the EDGE | Week of 2.20.2023 0

Feb 22, 2023

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices.

Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

[00:04:58] You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter

[00:10:01] Our Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

Good luck! Deadline for the contest is February 28th.

[00:11:30] Bing users seem to be chatting it up too much…

[00:15:39] EDGE of the Web Sponsor: Inlinks

[00:16:42] Google Releases New Best Practices for Links

Barry Blast from Search Engine Roundtable:

[00:21:10] Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday

[00:22:14] Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy

[00:24:16] Google Ads Tests Disabling Opt Out Of Search Partners & Display Network

Thanks to our sponsors!

570 | Internal Link Building and Automated Content w/ Cyrus Shepard 0

Follow Us:

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Twitter:@MordyOberstein

Twitter:@TheMann00

Twitter:@EDGEWebRadio

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Feb 17, 2023

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why.

They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking.

Now it’s time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE!

[00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter
[00:03:23] Internal Link Building
[00:05:36] The Importance of Anchor Text
[00:07:18] Helpful Contextual Linking vs Menu Navigation
[00:09:22] How Helpful is this Page?
[00:11:20] Awareness, Consideration, Decision
[00:12:04] Just Getting Started in SEO? Do this.
[00:12:43] EDGE of the Web Sponsor: Site Strategics
[00:15:12] Named Entity Linking
[00:18:25] Bullish on Structured Data?
[00:19:40] Manual Penalties for Structured Data Spam
[00:22:40] EDGE of the Web Sponsor: Wix
[00:23:13] Automated Content Writing
[00:27:25] The Artificial Intelligence is Learning
[00:29:45] AI Chatbots are a Research Tool
[00:31:44] EDGE of the Web Sponsor: SE Ranking
[00:33:51] SEO Pro Tip
[00:35:58] What Bugs/Excites You About the SEO Industry Right Now?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://twitter.com/CyrusShepard

SE Ranking https://edgeofthewebradio.com/pageonepower

Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords.
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section.
Run a website audit and show what issue you are going to fix.
Do a backlink check and upload your backlinks to the Backlink Monitoring tool.
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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569 | News from the EDGE | Week of 2.13.2023 0

Feb 15, 2023

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing’s chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE!

This week’s Barry Blast examines a traveling SEO grifter, ads arriving to Bing’s new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

[00:01:30] Today’s Guest Host: Mike King
[00:05:46] Should AI be Used for YMYL Content?
[00:12:48] Our Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

Good luck! Deadline for the contest is February 28th.

[00:14:54] Does Cls Have More Weight In Google Core Web Vitals? It Depends…
[00:20:03] Will Bing’s Chatbot Steal Your Clicks?
[00:26:37] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:27:42] Barry Blast 1: Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook – link
[00:30:31] Barry Blast 2: Ads In The New Bing Chat Interface – link
[00:33:57] Barry Blast 3: Big Publishers Concerned With AI Powered Search From Google & Bing – link

Thanks to our sponsors!

568 | The Google Farmer and our Crop w/Cyrus Shepard 0

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Twitter: @iPullRank

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#StandwithUkraine edgeofthewebradio.com/ukraine

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Feb 10, 2023

Cyrus Shepard is this week’s guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO.

He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year.

Now let’s discuss why SEOs are Google’s farmers on this episode of the EDGE!

[00:00:35] Introducing Cyrus Shepard

[00:02:35] Pathway to SEO

[00:06:03] Visual Search

[00:08:39] EDGE of the Web Title Sponsor: Site Strategics

[00:09:25] Zero Click Perspective

[00:09:57] Google’s Writing Its Own Content

[00:11:28] We’re Google’s Farmers and It Wants Our Crop

[00:13:50] The Omnichannel Approach

[00:17:31] You Gotta Know the SERP

[00:18:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:18:33] Zero Click Study from Semrush

[00:21:28] Google MUM Taking Hold

[00:24:07] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking

[00:25:47] Any Tools Tracking SERP Features Well?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://twitter.com/CyrusShepard

SE Ranking https://edgeofthewebradio.com/pageonepower

Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Download this Episode

567 | News from the EDGE | Week of 2.6.2023 0

Feb 8, 2023

GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That’ll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used ChatGPT to help him write his ruling. OMG! Great articles from Search Engine Land, The Information & Vice. And, of course, Search Engine Roundtable.

Erin Sparks and Mordy Oberstein tackle these trending topics and many more on the 567th edition of EDGE of the Web!

News from the EDGE:

[00:05:25] Make the switch to GA4, or Google will do it for you

[00:11:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:12:35] Twitter Considers Charging Brands $1000 Per Month to Stay Verified

[00:20:47] Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”

[00:023:33] A Judge Just Used ChatGPT to Make a Court Decision

[00:30:04] EDGE of the Web Title Sponsor:

https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Barry Blast from Search Engine Roundtable:

[00:33:28] Barry Blast 1: Google Does Major Refresh Of The Canonicalization Help Documentation

[00:35:57] Barry Blast 2: Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews

[00:39:30] Barry Blast 3: Google Testing Apprentice Bard: Google's Answer To OpenAI's ChatGPT?

Thanks to our sponsors!

566 | News from the EDGE | Week of 1.30.2023 0

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

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Feb 2, 2023

Mordy grabs the captain’s seat as Erin’s stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin’s away and offer up Ring Dings to everyone (by the way - call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton. What’s going on here? Seriously?

Okay - articles from Search Engine Land, Search Engine Roundtable and Kevin Indig. Digging their own holes deeper - Jacob and Mordy give their take on the news this week!

News from the EDGE:

[00:04:04] Nearly Two Thousand Ranking Factors Revealed In Recent Yandex Leak

[00:13:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

[00:14:05] Google Is Getting Sued By The Us Government Again- Could Be A Dismantling Of The Ad Division

[00:17:53] Sometimes Cannibalizing Your Own Product Can Be A Good Thing?!

[00:28:02] Our Title Sponsor: SE Ranking

Barry Blast from Search Engine Roundtable:

[00:32:09] Barry Blast 1: Poll: Most SEOs Won't Recommend Using AI To Write Content - Link

[00:34:39] Barry Blast 2: Poll: AI-Generated YMYL Content Trusted Less By SEOs - Link

[00:40:03] Barry Blast 3: Report: Dealerships Can List Auto Inventory On Google Business Profiles - Link

Thanks to our Sponsors!

565 | PAAs and Rich Snippets with Mark Williams-Cook 0

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

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Jan 27, 2023

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too.

Mark helped spearhead the development of one of Erin’s favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads.

Come join the party and help bake bread with Google… on the EDGE!

Key Segments

[00:02:24] Reintroducing Mark Williams-Cook

[00:04:06] What is People Also Ask (PAA)?

[00:06:54] Intent: Information or Transaction?

[00:09:10] Baking Bread with Google

[00:13:33] It's Okay to Answer the Same Question Twice on Two Different Pages

[00:15:09] Answer the Public

[00:16:40] EDGE of the Web Title Sponsor: Site Strategics

[00:17:58] Google’s Content Extrapolation

[00:19:22] Hiking a Mountain with MUM

[00:21:55] Salesy Laundry PAA Gap

[00:26:26] EDGE of the Web Sponsor: Wix

[00:27:00] A Featured Snippet Strategy for SEO

[00:29:13] The UK Government and the Clown Circus

[00:30:02] AlsoAsked.com is One of our Favorite Tools

[00:40:06] EDGE of the Web Sponsor: SE Ranking

[00:41:43] Mark: We’re Polarized in SEO Right Now

Please Visit our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix: https://edgeofthewebradio.com/wix

https://www.twitter.com/thetafferboy

Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Our Guest

https://www.linkedin.com/in/markseo/

Check out >>> https://alsoasked.com

Download this Episode

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook 0

Jan 20, 2023

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.

He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.

Intent of Search is the new paradigm… on the EDGE!

Key Segments

[00:02:48] Introducing Mark Williams-Cook

[00:09:21] What are Zero-Volume Keywords?

[00:11:32] Intent Volume vs. Search Volume

[00:12:58] EDGE of the Web Title Sponsor: Site Strategics

[00:15:12] People Also Ask and Intent Proximity

[00:18:00] EDGE of the Web Sponsor: SE Ranking

[00:19:41] Knowledge Graph Optimization

[00:23:06] Strategies Toward Optimization of Knowledge Not Volume

[00:24:01] Google says Links Won’t be as Important in the Future

[00:26:33] The Helpful Content Evolution

[00:27:28] Mark's Tests: Scraped vs A.I. Content

[00:29:54] EDGE of the Web Sponsor: Wix

[00:32:28] Crawling Around the Floor Looking for a Book in the Library

Please Visit our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://www.twitter.com/thetafferboy

Wix: https://edgeofthewebradio.com/wix

Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Follow Our Guest

https://www.linkedin.com/in/markseo/

Check out >>> https://alsoasked.com

Download this Episode

563 | News from the EDGE | Week of 1.16.2023 0

Jan 18, 2023

Brands are admitting publicly to using AI to write their content – How do you think Google responded?

Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI content creation and how the indentation of a link in the SERP may impact your organic traffic. The duo asks the tough questions like, “Is ChatGPT coming for your job?”

This week’s Barry Blast confirms the completed rollout of Google’s Helpful Content and Link Spam updates, that linking to multiple products in a review may give the page a SERP boost, and Google admits it is challenging to write an SEO case study.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

[00:05:18] Are indented search results helping or hurting your business?

[00:11:52] New Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

[00:14:08] More and more brands are using AI to write their content. . . And Google responds.

[00:23:11] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:24:23] OpenAI likely to get a $10b investment from Microsoft

[00:26:54] Will you lose your job to ChatGPT?

[00:32:50] EDGE of the Web Sponsor: edgeofthewebradio.com/site

Barry Blast from Search Engine Roundtable:

[00:33:31] Barry Blast 1: Google’s Helpful Content and Link Spam updates are finished rolling out

[00:34:36] Barry Blast 2: According to Google, writing SEO case studies can be challenging

[00:36:00] Barry Blast 3: Google says that linking to multiple sellers in product reviews might give a small ranking boost

Thanks to our sponsors!

562 | How Google Has Learned with Voice Search w/ Cindy Crum 0

Site Strategics https://edgeofthewebradio.com/site

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Download this Episode

Jan 14, 2023

We’re talking voice search, the Internet of Things, and Google’s Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict the future is nearly endless. So much so, in fact, some might call her the Nostradamus of SEO.

Erin and Cindy dissect the difference between and the importance of Google’s transition from using a keyword-based understanding of the web to an entity understanding. This has major implications for voice and mobile queries, not just SERPs. Lastly, we ask the hard-hitting questions here on the EDGE like, “Can a dog eat an avocado?” and “How long can blue cheese stay in the fridge?” Google knows.

Key Segments

[00:02:38] Introducing guest Cindy Krum

[00:05:04] Voice Search and How It Relates to Entity SEO

[00:06:47] Right or Wrong Answers? Voice Search Learns

[00:07:56] The Canonical Question

[00:08:56] Google’s Dialog Flow

[00:11:10] Understanding Questions vs. Keywords

[00:13:12] Not Just Your Phone: Your Google Account is Constantly Learning

[00:14:36] The Internet of Things

[00:16:22] Site Strategics: Title Sponsor of EDGE of the Web

[00:17:53] Can a Dog Eat an Avocado?

[00:19:22] Inferred Concepts Extrapolated from How It's Talked About

[00:21:55] How Long Can Blue Cheese Stay in the Fridge?

[00:26:14] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix

[00:27:18] Multitask Unified Model

[00:36:40] EDGE of the Web Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Add any page to Page Changes Monitor (Website Audit section) and show the graphs of the history of changes.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Content timeframe: 1/12/2023 to 2/10/2023.

[00:39:20] Trusting Google More

[00:42:26] What’s to Come in the Future?

[00:45:11] Mobile Moxie Tools

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

WIX https://edgeofthewebradio.com/wix

SE Ranking: https://edgeofthewebradio.com/seranking

Follow Cindy Krum

https://twitter.com/Suzzicks

https://www.facebook.com/cindy.krum/

https://www.linkedin.com/in/cindykrum/

https://www.instagram.com/mobilemoxie/

Mobile Moxie recently launched some cool new Chrome plugins for our main tools:

SERPerator:

https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof

Page-oscope: https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo

They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/

Download this Episode

561 | News from the EDGE | Week of 1.9.2023 0

Jan 11, 2023

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously?

Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup - Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we’re seeing?

And yes, we conduct a blind taste test in the studio with those chocolatey wonders….as well as Ring Dings (grin).

Special thanks to our new title sponsor of the show, SE Ranking. Check out their special giveaway to the EDGE audience!

News from the EDGE:

[00:03:27] Changing the Recommendations AFTER You Have Opted In? Really - Come on, Google Ads!

[00:14:33] Ring Dings vs. Ding Dongs

[00:16:09] New Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to the “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

[00:18:51] Local Search Is Showing More And More Spam And Fake Reviews, And Google Can’t Keep Up

[00:26:05] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:26:42] Top (3) GA4 features to help you find that lost data from UA

Barry Blast from Search Engine Roundtable:

[00:35:41] Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete - Link

[00:35:51] Dentists Now Can Use Google Local Service Ads - Link

[00:37:02] Team Member, Chad Pollitt, Participates in a Blind Taste Test: Ring Dings vs Ding Dongs!

[00:38:31] Report: Microsoft Bing To Add OpenAI's ChatGPT Feature - Link

Thanks to our sponsors!

SE Ranking: https://edgeofthewebradio.com/seranking

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum 0

Follow Us:

Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

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Jan 7, 2023

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It’s awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the target of search engine optimization, and we cut back to that show just to reflect. Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test. The Big G is always learning, and our job is feed the beast in order to win in search. Cindy Krum is a stellar player in the SEO constellation and we’re excited to unpack this first segment of her 2022 interview with us. Be sure to check out the second episode coming shortly!

[00:02:50] Introducing Cindy Krum

[00:06:04] A Throwback Moment on Entities from the 2018 Show with Cindy

[00:10:47] What are Entities?

[00:12:43] Contextualizing the Cute Puppy Search

[00:13:44] How Does Google Define an Entity?

[00:15:02] Did Google Use Links to Understand Entities in the Early Days of Search?

[00:16:23] How has the Knowledge Graph Evolved?

[00:17:35] Site Strategics: Title Sponsor of EDGE of the Web

[00:18:20] Mobile-First Indexing was a Misnomer. It had to do with Portabiity

[00:21:28] Entities Being Language Agnostic: HREFLang

[00:22:50] What is Above the Knowledge Graph? The Topic Layer

[00:26:26] You Can Guarantee that there's Another Training Benefit to What Google Rolls Out

[00:27:30] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix

[00:28:36] Moving from Monolithic to Micro Services

[00:30:31] Portability as it Applies to Passage Indexing

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

WIX https://edgeofthewebradio.com/wix

Follow Cindy Krum

https://twitter.com/Suzzicks

https://www.facebook.com/cindy.krum/

https://www.linkedin.com/in/cindykrum/

https://www.instagram.com/mobilemoxie/

Mobile Moxie recently launched some cool new Chrome plugins for our main tools:

SERPerator:

https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof

Page-oscope:

https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo

They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/

Download this Episode

559 | News from the EDGE | Week of 01.02.2023 0

Jan 5, 2023

We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this information-packed episode. All while asking what your SEO resolution is for the new year.

Below are some highlights of the discussion:

Chat GPT for SEOs
Can AI chat threaten Google
Google’s recent location privacy settlements
The holidays delayed the latest Google algorithm/process updates
New product listing graphs with price history
John Mueller’s skill to know for 2023

Should SEOs use Chat GPT for content creation? Or are there other ways it can be used (insert thinking face/chin scratch emoji)? Hit play now and join us on the first 2023 News from the EDGE podcast. . .

Help us out with a review of the show today!

Go to RatethisPodcast.com/EDGE

News from the EDGE:

[00:05:59] Is This Google’s Helpful Content Algorithm?

[00:15:38] Google to pay $29.5 million to settle DC, Indiana lawsuits over location tracking

[00:19:57] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:21:15] Is ChatGPT Really a “Code Red” for Google Search?

[00:33:-9] ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities

[00:36:52] EDGE of the Web Title Sponsor: Site Strategics

Barry Blast from Search Engine Roundtable:

[00:37:46] Barry Blast 1: Google’s Helpful Content and Link Spam updates were delayed due to the holidays.

[00:38:22] Barry Blast 2: Google’s Search Product Listings with price history graph

[00:38:25] Barry Blast 3: John Mueller of Google says that SEO skills needed for 2023 are “curiosity and persistence”

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

558 | Optimizing Search Content Like a Comedian w/ Dan Shure 0

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Download this Episode

Dec 31, 2022

Our final podcast of 2022 doesn’t fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian!

Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn’t get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else.

The connection between music theory and digital marketing is also explored, focusing on two main concepts:

Understanding the Large and Small concepts of content integration
and the perspective of Patterns.

If you like this show, let us know by going to RateThisPodcast.com/EDGE to share! Thanks for the great feedback this year.

Key Segments

[00:02:38] Introducing Dan Shure

[00:04:30] Always a Focus On Content Optimization

[00:08:05] Zero Time Thinking About E-E-A-T

[00:13:37] What is the QRG Really There For?

[00:14:50] Attention to Sentiment: Important Factor for SEO

[00:18:39] EDGE of the Web Title Sponsor: Page One Power

[00:19:33] Using Images to Secure the Topic of Your Article, Use Google Lens

[00:21:48] Looking At Content Optimization Like a Comedian

[00:25:45] Loss of Indexed Pages: The New First for SEO?

[00:27:02] Indexing: If It's Important, Link to it From Your Homepage

[00:30:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:31:33] Digital Marketing Lessons to Learn from Music

[00:38:50] Two Tools for Content Optimization from Dan Shure

Thanks to Our Sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

https://www.twitter.com/dan_shure

Follow Guest

https://www.linkedin.com/in/evolvingdan/

https://www.instagram.com/danshure

Experts On The Wire Podcast:

https://www.evolvingseo.com/category/podcast/

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557 | Finding or Creating Your Podcast Niche w/ Dan Shure 0

Dec 27, 2022

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today’s digital consumers. There are some huge lessons that the EDGE team shares in common with Dan and his show. We were eager to discuss how podcasting flourished through COVID and what kept some of them afloat after. Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts - research.

Join one of the EDGE’s astute colleagues, Dan Shure, as we go on the Wire with this Expert!

[00:02:35] Introducing Dan Shure

[00:04:57] SEO Came From Necessity

[00:10:30] How the SEO Podcast Affected Dan’s Business

[00:12:14] Audio Quality Is a Separator in the Podcast Space

[00:15:54] When Dan's SEO Skills Took Off

[00:17:52] Some Lessons Learned About Podcasting

[00:18:09] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower

[00:19:01] Research is the Key

[00:22:24] Companies that Jumped Into Podcasting During COVID

[00:24:51] Oversaturation of the Medium?

[00:25:33] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:26:07] Podcast Tips: Equipment?

[00:27:26] Find Your Niche or Create One

[00:30:12] Education from the Podcast Discipline

[00:32:53] Asking 50 Experts

Thanks to our sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

Wix https://edgeofthewebradio.com/wix

Follow Guest

https://www.twitter.com/dan_shure

https://www.linkedin.com/in/evolvingdan/

https://www.instagram.com/danshure

Download this Episode

556 | News from the EDGE | Week of 12.19.2022 0

Dec 21, 2022

There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December’s link spam algorithm update and Erin’s EEEEEEEEEE onomatopoeia. . .

E-E-A-T

On top of that these two peas in a pod(cast) lament on an Elon Musk Twitter poll asking if he should step down as CEO. You can guess how that conversation went. Oh, and both of their Twitter accounts may or may not still be live. . .

Help us out with a review of the show today!

Go to RatethisPodcast.com/EDGE

News from the EDGE:

[00:03:17] Google Reveals More Information About Search Status Dashboard

[00:08:54] Google December 2022 Link Spam Update Rolling Out Now

[00:12:35] EDGE of the Web Title Sponsor: Site Strategics

[00:13:05] E-E-A-T and major updates to Google’s quality rater guidelines

[00:25:29] Google E-E-A-T: How To Demonstrate First-Hand Experience

[00:27:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:28:38] Elon Musk’s poll results are in: He should step down, Twitter voters say

Barry Blast from Search Engine Roundtable:

[00:32:59] Barry Blast: Quick Roundup

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

555 | Why Do We See Google as a Person? 0

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Download this Episode

Dec 17, 2022

Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personifying Google. It’s understandable why it happens, but it can lead to false assumptions that get in the way of creating good content, the purpose of which is to help real people find the information they seek. When the sole purpose of content creation and SEO is to satisfy Google, then the crucial starting point of empathy for a human audience with real needs is subverted and long-term success may remain elusive. Google isn’t a person, nor a deity where SEOs serve as priestly intermediaries between it and clients trying to appease a jealous god. The antidote is a better mix of what is ethical and pragmatic.

Why do we anthropomorphize Google? As marketers, we have even more of a challenge to steer away from ascribing humanistic traits to the search engine. Marketers can easily fall into being seen as the “bishops” of Google, revealing the will of the almighty “G” by our clients if we’re not careful.

The challenge is the continual rewards of ranking and traffic. Writing to win in favor of Google doesn’t always mesh with writing to solve the problem the searcher may have. Writing content that meets the need of the searcher must be the principle we hold.

Norm encourages SEOs, and people in general, to stop anthropomorphizing brands and look deeper.

Let’s see how many analogies and metaphors we can fit in… on the EDGE!

Key Segments:

[00:07:38] Why do we personify Google?

[00:12:11] Looking for Patterns

[00:16:46] Replicating the Process of Human Reading

[00:19:31] Marketers as High School Guidance Counselors

[00:23:33] EDGE of the Web Title Sponsor: Page One Power

[00:25:10] Writing Like Wikipedia

[00:30:04] Engineering the Best Possible User Experience

[00:33:46] Standing on the Shoulders of the Original Google

[00:35:58] SEOs are Not Priests of the Temple Google

[00:37:41] Some People Just Have to Touch the Plate

[00:40:35] Anthropomorphization of AI Content

[00:48:01] The Web is a Mirror and What It Reflects Is Us

Thanks to our sponsor!

Page One Power: https://edgeofthewebradio.com/pageonepower

SHOW REFERENCE LINKS

Connect with Norm Vogele and Page One Power

Twitter: @aka_norman https://twitter.com/aka_norman

LinkedIn: https://www.linkedin.com/in/norm-vogele-60363076/

Twitter: @pageonepower https://twitter.com/pageonepower

LinkedIn: https://www.linkedin.com/company/page-one-power/

Facebook: https://www.facebook.com/PageOnePower

Instagram: https://www.instagram.com/pageonepower/

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554 | News from the EDGE | Week of 12.12.2022 0

Dec 13, 2022

“Welcome back to the EDGE,

In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We'll be taking a closer look at each of these stories and the implications they have for the SEO industry.“

That….has to be our lamest intro…..brought to you by ChatGPT!

We covered articles from SEL, SEJ, and SER this week. Dialing into focus is the use of ChatGPT and SEO content. What could possibly go wrong?

Join us and catch up on our choice picks in the news this week.

News from the EDGE:

[00:05:40] All of your sites can now be on page one of Google results!

[00:11:14] The Next Phase in the HELPFUL CONTENT UPDATE is Rolling Out

[00:16:51] EDGE of the Web Title Sponsor: Site Strategics

[00:18:24] ChatGPT Content for SEO?

[00:26:23] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blasts from Search Engine Roundtable:

[00:28:06] Google's John Mueller Says HTML Sitemaps Should Never Be Needed - Link

[00:28:52] Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was - Link

[00:030:14] Google Tests Removing Estimated Number Of Search Results Again - Link

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site