Unleashing the Power of Machine Learning and First-Party Data
Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for multiple large and small organizations. Prior to his role at FoundSM, Matt gained valuable insights into outsourced support for driving leads and revenue while working with Found Search Marketing as a client. He later moved into segment marketing, SaaS, and healthcare IT but was eventually impacted by the COVID-19 pandemic. As a result, he transitioned to the agency side and joined Found SM three years ago. Matt joins the EDGE to share his unique perspective and specialized focus on Google Analytics 4. Matt and Erin explore the variances between GA4 and Universal Analytics and discuss how AI has the potential to revolutionize data reporting. Digital marketers, prepare yourselves! We've got the comprehensive guide on incorporating GA4 into your marketing strategy here on another episode of EDGE of the Web!
Key Segments:
[00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 https://edgeofthewebradio.com/brightonseo
[00:04:02] Introducing Matt Holz
[00:04:56] Matt's Industry Backstory
[00:07:34] Transitioning to GA4
[00:11:38] Why Did Google Analytics Make This Change?
[00:14:30] What Additional Performance Will AI Bring To GA4?
[00:16:22] EDGE of the Web Title Sponsor: Site Strategics
[00:17:08] A New Outlook On Reporting Data
[00:20:32] Paid Ads in GA4
[00:26:58] What Signs Give Us Hope In GA4?
[00:30:42] EDGE of The Web Sponsor: Wix
[00:31:23] Challenges in Understanding GA4
[00:34:03] GA4 Data Opposed to Universal Analytics
Thanks to Our Sponsors!
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Google’s At It Again...
Google’s all over the place! No surprise that they're facing scrutiny for the deals they’ve struck that have given them an unfair advantage in the market, but they are now pushing for Gemini, their new LLM, to compete with ChatGPT. Content creators - pay attention to the helpful content update that’s approaching. Talk about shaking things up everywhere…
Moving on to AI, we discuss some negative and positive outputs along with ethical dilemmas that are on the horizon of our evolving tech landscape. Hang on for the ride on this episode of EDGE of the Web.
*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo!
News from the EDGE:
[00:03:05] BrightonSEO Sweepstakes
[00:05:20] Google Search Antitrust Trial Updates
[00:16:06] Watch Out OpenAI & ChatGPB! Google Gemini is Taking Over
[00:23:26] EDGE of the Web Title Sponsor: Site Strategics
[00:24:18] Algorithm Changes To Expect (Google Helpful Content Update: September 2023)[00:31:53] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
AI Blitz:
[00:33:31] Microsoft calls deceased NBA player ‘useless’ in AI-written obituary
[00:34:12] A boy saw 17 doctors over 3 years for chronic pain. ChatGPT found the diagnosis
AI Tools:
[00:36:42] MealPractice - Effortless meal planning with AI-generated recipes
[00:37:23] Storly.ai - Write your life’s story with AI interview algorithm
Barry Blast from Search Engine Roundtable:
[00:40:21] Barry Blast 1: Report: Google Search Things To Know Rarely Showing Now?
[00:00:00] Barry Blast 2: Google Tests Blue Highlighting Text Within Search Result Snippets
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
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Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
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Content strategies have to adapt with the changing SERP landscape brought on by Google’s Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the way we think about content and its role in the buyer’s journey. Erin and Natalie take it a step further with discussing how your team can improve how they work with clients and relieve stress while continuing to professionally flourish. Tune-in to learn more from Natalie’s expertise as she delivers what she’s implemented for successful management and growth.
Key Segments:
[00:00:52] Brighton SEO Ticket Sweepstakes
[00:03:07] 624 News Recap
[00:03:35] RateThisPodcast.com/EDGE
[00:03:55] Reintroducing Natalie Arney
[00:04:57] Recap: Navigating SERP’s Changing Landscape with SGE
[00:06:41] How to Adjust Your Content Strategies
[00:08:30] Reduce, Reuse, Recycle
[00:11:35] Fill In The Gaps Through PASF
[00:15:49] EDGE of the Web Title Sponsor: Site Strategics
[00:17:42] Understanding The Consequences in Quick Reacting
[00:20:08] SEM & SEO Unite!
[00:21:24] Over-Reporting Stress & Fatigue
[00:26:06] EDGE of The Web Sponsor: Wix
[00:26:47] Communicating Changes & Showing SEO To Clients
[00:31:29] Creating a Safe Learning Space
[00:39:59] Natalie Arney's Protip Sign-Off
Thanks to Our Sponsors!
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Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
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LinkedIn: https://uk.linkedin.com/in/natalie-arney-33844052
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Mastodon: https://mstdn.social/@__nca
Website: https://nataliearney.com/
We’ve got another great episode in the books for this week’s EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generative AI experiment as they begin rolling out SGE in India. Marketers! - Beware of changes Meta is releasing. Plus, AI is generating political campaigns… Are you kidding me?
*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo!
Go get your tickets and go get your headphones to enjoy this can’t-miss feature of EDGE News!
News from the EDGE:
[00:05:43] Survey: 51% of Gen Z women prefer TikTok, not Google, for search
[00:14:01] Facebook Changes That Affect Marketers
[00:17:03] EDGE of the Web Title Sponsor: Site Strategics
[00:18:13] Google Search Console rolling out new Merchant Center integrated reports
AI Blitz:
[00:22:38] Google Search generative AI experiment underway in India, with trigger failsafe
[00:24:08] Microsoft and Paige team up on cancer-detecting AI
[00:26:52] Google Says AI-Generated Political Ads Must Include Clear Disclaimers
AI Tools:
[00:29:00] Composer.trade - The AI-powered trading platform[00:29:32] Deepen- Your AI assistant for therapy and counseling sessions
[00:30:51] EDGE of the Web Sponsor: Inlinks
Barry Blast from Search Engine Roundtable:
[00:32:34] Google August 2023 Broad Core Update Finished Rolling Out
[00:35:28] Google SGE Drops Local Results (5 Local Pack)
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
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Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover what’s in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO. With a focus on shifting one's mindset, Natalie walks through the changes she experienced from an agency to an in-house SEO perspective. Adaptation plays a critical role in this industry, and today, we focus on aligning ourselves with the ever-evolving landscape of generative search here on The EDGE of The Web!
Key Segments:
[00:02:22] News Recap
[00:02:56] RateThisPodcast.com/EDGE
[00:03:20] Introducing Natalie Arney
[00:04:30] Natalie's History in SEO
[00:07:34] Changing From an Agency to In-House Mindset
[00:15:23] Preparing for Google’s New Search Generative Environment
[00:19:54] Will SGE Impact the Efficacy of Tracking Tools?
[00:24:15] EDGE of the Web Title Sponsor: Site Strategics
[00:25:55] How SEO’s Should Be Reporting in the Future
[00:31:31] EDGE of The Web Sponsor: Wix
[00:36:05] Does SGE Have Potential to Develop Its Own Language?
Thanks to Our Sponsors!
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
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LinkedIn: https://uk.linkedin.com/in/natalie-arney-33844052
Bluesky: https://bsky.app/profile/nca.bsky.social
Mastodon: https://mstdn.social/@__nca
Website: https://nataliearney.com/
Google’s doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little messy… c’mon Google! Welcome back to another episode of news from The EDGE, bringing you everything you need to thrive as an SEO!
News from the EDGE:
[00:04:50] Google is making your pages faster, automatically— if your users have Chrome
[00:11:56] Over 200 thousand WordPress installs may be affected by a contact form builder plugin
[00:13:39] EDGE of the Web Title Sponsor: Site Strategics
[00:14:20] Google is limiting the reach of ad campaigns for new advertisers who have not yet established trust
[00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
AI Blitz:
[00:20:31] US Copyright Office wants to hear what people think about AI and copyright
[00:22:38] Reddit launches AI-powered keyword research tool
[00:24:09] We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use
AI Tools:
[00:29:08] Audiosonic- Instant production of human-like speech from text
[00:30:20] Pictory- Automatically create short, branded videos from long-form content
[00:31:59] GPT Zero- Detect whether an essay is ChatGPT or human-written
Barry Blast from Search Engine Roundtable:
[00:33:32] Google Search Generative Experience officially rolls out links to webpages within answers
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO channel, the impact of current events on the buyer journey, and the role of AI in content creation. From optimizing video assets to navigating the landscape of content creators, they provide insights and strategies to stay ahead SEO landscape. Sara shares her tactical practices to stay informed in the ever adapting SEO industry. AI is barging into the SEO scene, we're providing precisely what’s needed for you to maintain a competitive advantage on this episode of The EDGE!
Key Segments
[00:03:19] Introducing Sara Taher
[00:04:45] What Is The Future Of Entity SEO And It's Role In Emerging Technologies?
[00:12:41] How Much Traffic Could You Lose When SGE Comes Into Play?
[00:14:40] EDGE of the Web Title Sponsor: Site Strategics
[00:15:25] Sara’s Thoughts On Use of AI Content
[00:19:27] Integrating AI Into Entity SEO
[00:23:35] What Kind of Sources Are There to Stay Heavily Informed in SEO?
[00:25:10] How Do You Balance Industry Changes With Long Term SEO Strategy?
[00:31:19] EDGE of the Web Sponsor: Wix
[00:31:59] What is Sara’s ‘Freestyle’ SEO?
Thanks to our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
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Follow our Guest
Sara Taher is a strong presence in the SEO industry, but oh, so humble.
Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We’re migrating from volume concepts of SEO to intent oriented matches. But clearly, we've heard the call of AI for SEO. How do they really work together? You’ve heard it time and time again, quality over quantity, but let’s hear Sara very clearly……it’s about the user. If you’re not reading their signals, you're not connected.
Key Segments:
[00:00:36] Introducing Sara Taher
[00:01:48] Sara’s History In Digital Marketing
[00:03:35] How Does Entity SEO Differ From Traditional SEO?
[00:05:30] Examples of Entity SEO
[00:11:12] How Important is Google’s Knowledge Graph?
[00:11:56] EDGE of the Web Title Sponsor: Site Strategics
[00:12:42] Looking Into The User Experience
[00:19:04] EDGE of the Web Title Sponsor: Brightlocal
[00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy?
[00:23:43] Misconceptions About Entity SEO
[00:30:25] EDGE of the Web Sponsor: Wix
[00:31:03] AI Tools For Entity SEO
Thanks to our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
Brightlocal: https://edgeofthewebradio.com/brightlocal
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Follow our Guest
Welcome back to another episode of The EDGE, we’ve got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update.
But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance!
Don’t skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web!
News from the EDGE:
[00:04:49] Google Adds New Features To SGE Focused On Education
[00:11:09] EDGE of the Web Title Sponsor: Site Strategics
[00:12:10] Google’s plan to purge inactive accounts isn’t sitting well with some users
[00:15:51] EDGE of the Web Sponsor: Brightlocal
[00:17:30] Is Google Collecting Children’s Data For Ads? New Report Sparks Concern
AI Blitz:
[00:23:30] The new Bing has failed to take any market share from Google after six months
[00:26:24] AI-generated art cannot be copyrighted, rules a US Federal Judge
AI Tools:
[00:28:21] Mixo- Launch a startup in seconds with AI
[00:30:29] Sibyl AI- An AI-powered spiritual guide
[00:33:03] EDGE of the Web Sponsor: Inlinks
Barry Blast from Search Engine Roundtable:
[00:34:52] Barry Blast 1: Google stops testing links in Search Generative Experience snapshot answers
[00:36:09] Barry Blast 2: Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Brightlocal https://edgeofthewebradio.com/brightlocal
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navigating the world of podcasting, while maintaining a healthy relationship with your work. Plus, hear all the insider tips on creating your own show and securing those pivotal sponsorships. It’s a podcast about podcasts, you heard that right, We’ve got everything you need to know here on The EDGE of the Web!
Key Segments:
[00:03:24] Introducing Sarah McDowell
[00:04:53] Sarah’s History With Podcasting
[00:11:58] What Has Sarah Learned In Her Podcast Journey?
[00:14:13] EDGE of the Web Title Sponsor: Brightlocal
[00:15:11] Should You Get Into Podcasting?
[00:23:11] How To Secure Podcast Sponsors
[00:28:24] EDGE of the Web Sponsor: Wix
[00:29:05] Captivate: Free Podcast Course
Thanks to our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
Brightlocal: https://edgeofthewebradio.com/brightlocal
Wix: http://edgeofthewebradio.com/wix
Follow Guest:
https://www.twitter.com/sarahmcduk
https://www.linkedin.com/in/sarahmcduk
Americans FEAR AI!
Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after full migration. The New York Times won't let you use their content for AI training, and Amazon's cooking up AI tools for sellers. Plus, Americans are spooked by AI – we've got the numbers. Dive into our whirlwind of SEO on this week's News from the EDGE!
News from the EDGE:
[00:03:44] Google reduces the visibility of HowTo and FAQ rich results in search
[00:08:16] EDGE of the Web Title Sponsor: Site Strategics
[00:09:16] Google Launches Beginner-Friendly GA4 Training Course
[00:11:58] New York Times: Don’t use our content to train AI systems[00:15:38] EDGE of the Web Sponsor: Brightlocal
AI Blitz:
[00:17:36] New: Bing Search Select Text to Search
[00:18:38] Amazon Reportedly Testing Generative AI Tools For Sellers
[00:24:41] Poll Shows Americans FEAR AI
AI Tools:
[00:26:12] Guidde
[00:27:52] 60sec.site
[00:28:49] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:32:41] 75% Of SEOs Are Not Happy With Google Analytics 4
[00:34:07] Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Brightlocal https://edgeofthewebradio.com/brightlocal
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
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Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset.
Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations.
Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges.
In this episode, Sarah shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. She also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field.
So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in!
Key Segments:
[00:01:54] Introducing Sarah McDowell
[00:04:54] Understanding What the SEO Mindset is All About?
[00:16:16] EDGE of the Web Title Sponsor: Site Strategics
[00:17:02] Significance of Actually Getting Stuff Done
[00:20:19] Sarah’s Most Difficult Topic to Work on, For Personal Growth as an SEO
[00:24:46] EDGE of the Web Title Sponsor: Brightlocal
[00:25:45] How Do You Manage The Constant Change of Information as an SEO?
[00:30:05] EDGE of The Web Sponsor: Wix
[00:30:49] Best Advice For a Healthy Work-Life Balance
Thanks to our Sponsors!
Site Strategics http://edgeofthewebradio.com/site
Brightlocal: https://edgeofthewebradio.com/brightlocal
Wix: http://edgeofthewebradio.com/wix
Follow Guest
https://www.twitter.com/sarahmcduk
https://www.linkedin.com/in/sarahmcduk/
We’re back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposes…how is this healthy for the web? Google’s stirring the pot, but we’ve got what you need to stay in the loop on this week's News from the EDGE!
News from the EDGE:
[00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List
[00:08:05] EDGE of the Web Title Sponsor: Site Strategics
[00:09:13] Google Ranking Algorithm Research Introduces TW-BERT
[00:16:20] Google says all online content should be available for AI training unless publishers opt-out
[00:24:52] EDGE of the Web Sponsor: Brightlocal
AI Blitz:
[00:26:37] Nvidia reveals new A.I. chip, says costs of running LLMs will ‘drop significantly’
AI Tools:
[00:27:41] VocalReplica
[00:28:43] Looka
[00:29:17] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:30:28]: Google Search Major League Baseball "Recent Featured Highlights"
[00:32:54] Google: Maybe Don't Let Google Search Index Your AI Chatbot Output
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Brightlocal https://edgeofthewebradio.com/brightlocal
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
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Long live the Radish King.
Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for SEOs, as Dr. Pete and Erin Sparks talk about E-E-A-T, What is real vs. fiction in regards to AI, and if there will ever be such a thing as Predictive SEO.
[00:03:16] Introducing Marketing Scientist, Dr. Pete Meyers
[00:05:19] AI and SEO
[00:06:21] “I think we should panic” - Dr Pete Meyers
[00:10:39] E-E-A-T: Product Reviews Update
[00:15:18] EDGE of the Web Title Sponsor: Brightlocal
[00:16:18] What is real? What is fiction?
[00:23:08] Predictive SEO
[00:30:40] EDGE of The Web Sponsor: Wix
[00:31:22] Combating against Black Hat Tactics with AI
Thanks to our sponsors!
BrightLocal: https://edgeofthewebradio.com/brightlocal
Wix: https://edgeofthewebradio.com/wix
Follow our Guest:
https://www.twitter.com/dr_pete
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Mordy’s in a Box!
Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues. A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies. We dove in to the AI side deeply and came out with a huge win! We now can all have Mordy’s desk as a virtual background! This is for all of the #SEO community! Go to MordysRingTone.com today to download the image for your virtual upgrade!
News from the EDGE:
[00:05:32] X launches creator ads revenue sharing program
[00:10:21] EDGE of the Web Title Sponsor: Site Strategics
[00:11:25] Universal Analytics still processing data one month after ‘sunset’
[00:18:08] Google testing links directly in Search Generative Experience snapshot answers
[00:23:34] EDGE of the Web Sponsor: BrightLocal
[00:24:48] Google Updates Product Ratings Policies On Automated AI Content
AI Tools:
[00:30:16] 15 YouTube Video Summarizer AI Tools to Check Out
[00:31:13] NicheBot- Find niche business ideas with AI
[00:32:53] Castmagic- Turn long-form audio into ready-to-use content assets, instantly
[00:35:25] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:37:25] Barry Blast 1: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Brightlocal https://edgeofthewebradio.com/brightlocal
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
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Guiding the Buyer's Journey
After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algorithm. In this episode, Dr. Pete shares his perspective on the SGE generative experience, as well as how site owners can utilize the new SERP. Google, Google, and more Google is what’s in store today. Learn how to seize control of your customer’s journey in this episode of EDGE of The WEB!
Key Segments:
[00:03:03] Introducing Marketing Scientist, Dr. Pete Meyers
[00:13:33] EDGE of the Web Title Sponsor: Site Strategics
[00:14:49] Dr. Pete’s Biggest Takeaways from Google I/O
[00:18:42] Should Site Owners Anticipate Traffic Loss?
[00:23:56] How Will Google's Generative AI Change The Buyer's Journey?
[00:27:34] Does Google Have The Rights To Your Content?
[00:29:05] EDGE of The Web Sponsor: Wix
[00:32:25] Will Google Remove Query Reporting Due To Privacy Purposes?
[00:35:14] How Can You Control The Buyer’s Journey Moving Forward?
[00:37:28] The Impact Of Paid Ads In The New Journey Funnel
Thanks to our Sponsors!
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow our Guest:
https://www.twitter.com/dr_pete
https://www.linkedin.com/in/drpete/
https://mastodon.social/@dr_pete
The “X” Factor
We’re back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it’s wings as Elon Musk leads a massive rebrand to “X”. Google takes strides in promoting brand trust on the SERP with its latest updates on the misrepresentation policy. Plus, is Apple making moves in the AI space? Get ready to ‘X’pand your SEO game on this ‘X’hilerating feature of News from the EDGE!
And ask Mordy what he thinks about the rebranding…..go ahead, we dare you….
News from the EDGE:
[00:05:17] Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send
[00:13:23] Google updates Misrepresentation Policy with key information on building trust
[00:18:44] Washington Post shares SEO and web performance guidelines
[00:23:14] EDGE of the Web Title Sponsor: Site Strategics
AI Blitz:
[00:24:26] OpenAI’s head of trust and safety Dave Willner steps down
[00:26:32] Wix AI Site Generator Creates Entire Website: Images, Text – Everything
[00:29:51] Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals
[00:30:54] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
AI Tools:
[00:32:51] Circleback
[00:33:28] SumUp
Barry Blast from Search Engine Roundtable:
[00:34:26] Google: Expect A Confirm Google Algorithm Update This Summer
[00:36:15] Google: A Good Page Experience Doesn't Fix Other SEO Problems
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Glenn Gabe is back for more on The EDGE! Glenn has over 27 years of experience in SEO, plays as a major contributor in the field. This week we discuss the current state of the SEO industry and Google SGE. Glenn gives real life scenarios of mistakes he’s seen throughout the years so you don’t make them yourself. Plus, a some AI talk sprinkled throughout! Stay up to date with the OG himself, on this must-listen feature of The EDGE of The Web SEO Podcast!
[00:00:42] Introducing GSQI SEO Consultant, Glenn Gabe
[00:04:39] Should Sites be Optimizing for SGE?
[00:07:25] What Impact Does Featured Snippets Have on Links?
[00:11:03] How do Sites Achieve Featured Snippets?
[00:12:12] How Can SEO’s Move Forward With AI Content?
[00:14:51] How Will Google Respond to the Severe Influx of AI Content?
[00:17:21] EDGE of the Web Title Sponsor: Site Strategics
[00:18:06] Do AI Tools Provide False Positives on Human Generated Content?
[00:21:19] The One Thing Holding AI Back
[00:24:01] Beware of the Disavow Tool!
[00:35:38] EDGE of the Web Title Sponsor: Wix
[00:36:29] Pro Tip From Glenn Gabe
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Has AI Fallen Off?
Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can’t stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren’t at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we’ve got another great episode here for you on News From the EDGE!
News from the EDGE:
AI Blitz:
AI Tools:
Barry Blast from Search Engine Roundtable:
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Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There’s so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast!
Key Segments:
[00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe
[00:07:54] What Sparked Glenn to Begin Educating the SEO Community?
[00:10:30] Choosing Impactful Topics When Writing Blog Posts
[00:14:04] Is Volatility on Google Higher Than Ever?
[00:19:26] EDGE of the Web Title Sponsor: Site Strategics
[00:20:11] What Tools Does Glenn Use To Retrieve Data?
[00:23:06] What Kind of ‘False Flags’ Arise in SEO?
[00:33:21] EDGE of The Web Sponsor: Wix
[00:34:03] How Should You Focus on Tracking SERP Features?
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Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE!
News from the EDGE:
[00:03:14] Google Details SEO Guidance for Content Syndication Partners
[00:12:55] Google Ads Launches New Tool to Help Marketers Connect With Gen Z
[00:16:00] Threads Reaches 100 Million Members in Record Time
[00:19:45] EDGE of the Web Title Sponsor: Site Strategics
[00:20:40] Google Analytics Violates GDPR, Says Swedish Watchdog
AI Blitz:
[00:21:53] Code Interpreter Comes to all ChatGPT Plus Users - ‘anyone can be a data analyst now’
[00:22:45] OpenAI Introduces a Team Dedicated to Stopping Rogue AI
[00:23:59] Google Calls for Public Discussion on AI use of Web Content
[00:27:53] EDGE of the Web Sponsor: Inlinks
AI Tools:
[00:29:10] Voice Jacket
[00:29:24] Memento AI
[00:30:58] Dectopus
Barry Blast from Search Engine Roundtable:
[00:32:16] Google Ads to Remove Examples From Legal Requirement Policies
[00:33:29] Google Search Ranking Algorithm Update & Volatility Super Heated
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Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it’s crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast!
Key Segments:
[00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton
[00:04:40] How do you enter the international SEO space with a client?
[00:07:03] The best way to structure international website URL
[00:10:00] What is hreflang and what does it signal to search engines?
[00:15:59] What practices should an organization consider when deploying international SEO?
[00:18:47] EDGE of the Web Title Sponsor: Site Strategics
[00:19:48] Differentiation of content based on culture when translating websites for international SEO?
[00:29:38] EDGE of The Web Sponsor: Wix
[00:30:17] Where does AI fit in international SEO?
[00:34:14] Understanding the importance of E-E-A-T when translating a website
[00:36:47] Gemma Houghton’s pro tip in international SEO
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The triad is back amidst Jacob’s return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE!
News from the EDGE:
[00:03:18] Google removes Canada news links in response to Online News Act
[00:17:15] Twitter Didn’t Just Block Unregistered Users, It Blocked Google Search
[00:21:52] EDGE of the Web Title Sponsor: Site Strategics
[00:22:45] Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover
[00:25:34] GA4 Readiness: 23% Have Fully Adopted, 50% Still Learning, 16% Yet To Begin
[00:27:23] EDGE of the Web Sponsor: Inlinks
AI Blitz:
[00:28:41] AI is going to be used to decipher ancient languages
[00:28:51] AI is going to tackle climate change
AI Tools:
[00:29:40] Supertools
[00:29:54] Submagic
Barry Blast from Search Engine Roundtable:
[00:31:10] Barry Blast 1: Google’s search generative experience shows local store inventory
[00:32:31] Barry Blast 2: Google Analytics UA 3 is still collecting data, but Google says not for long
[00:33:17] Barry Blast 3: Google search showing 50% fewer Twitter URL’s after Twitter blocked unregistered users
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Jacob’s off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that’s happening. Nothing could go wrong there
Giving the news from the upcoming Skynet, for the end of June 2023.
News from the EDGE:
[00:05:29] There’s something new in Google Search Console
[00:09:55] EDGE of the Web Title Sponsor: Site Strategics
[00:10:26] There’s something gone from GA4
[00:13:46] And YouTube says - “No More Confusion” from Fan Accounts
[00:16:02] EDGE of the Web Sponsor: Inlinks
AI Blitz:
[00:17:05] Google's Gary Illyes: Don't Use AI & LLMs To Diagnose SEO Issues
[00:20:00] AI Topics From Google Search Central Live Tokyo
[00:22:46] Study shows developers training AI are using AI
AI Tools:
[00:25:22] 5 Useful ChatGPT Plugins
[00:27:20] Automatically Generate FAQ content
[00:29:08] Turn Your Data into Meaningful Narrative
Barry Blast from Search Engine Roundtable:
[00:30:37] Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update?
[00:32:21] Google: Launching A New Domain Before Migrating Content To It Reduces Some Risk
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In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in’s and out’s of SEO on a global level on this week's episode of The EDGE of The Web Podcast!
Key Segments:
[00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton
[00:07:39] What is international SEO for an Organization?
[00:09:00] Multilingual SEO Opposed to International SEO
[00:11:55] What is the Concept of Internationalization?
[00:13:44] Globalization vs. Internationalization
[00:16:01] EDGE of The Web Title Sponsor: Site Strategics
[00:16:48] Biggest Opportunities and Misconceptions in International SEO
[00:21:31] What Does International SEO do for a Brand?
[00:23:12] EDGE of The Web Sponsor: Wix
[00:24:05] How do you Forecast Potential Investment and Potential Return?
[00:26:12] What’s the Hardest Form of International Marketing to Get Into?
Thanks to Our Sponsors!
Site Strategics http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
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