Google Calls for Greater Sensitivity in Search Quality Guidelines
The latest update to Google search quality guidelines reminds evaluators to keep in mind the diversity of users and the need for impartiality to avoid ratings based on personal viewpoints.
Will Tracking Packages Be Possible in Google Search Results?
Google continues to find ways to deliver what users need without ever leaving Google. The search giant is looking to add package tracking in search results to bypass visiting carrier sites.
Why Differentiate Your Site? Because Google Wants You To
Google’s John Mueller says if your website’s content is too similar to content on competitor sites, you need to do better. He says you’ve got to do better around “commodity content.”
Make 2020 the year you consistently hit CRO home runs, a good starting point is optimizing your landing pages! If you’re looking for ways to get more conversions, then you should know this week’s special guest is one of the foremost experts on conversion optimization: Talia Wolf, Founder and CEO of GetUplift. GetUplift is a CRO consultancy and training space top brands turn to when they want to optimize their funnels and websites and create experience customers love to convert to using customer-centric methods, emotional targeting strategies and in-depth data.
Talia was on the show back in Jan of 2017. It’s been a minute... more like close to 3 years! Since then, she has been invited to teach conversion optimization on hundreds of stages such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization!
Learn from one of the best and get EDGEucated from this week's EDGE of the Web show episode 336!
Suggested Services Now Customizable in Google My Business
Service-based business owners can now customize a list of suggested services on their Google My Business listing. Google will automatically select and list services, but users can make additions.
Gigantic Database of Text Messages Exposed!
TrueDialog, a company that processes two-way text messaging for businesses and higher education providers, had millions of messages exposed, many of which contained highly sensitive data of customers and students.
15 Eye-Popping Online Shopping Stats for 2019
Online shopping continues to grow, with more people doing it, rising sales, and bigger orders. Growth is especially strong for companies with a seriously customer-centric approach.
In honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through Amazon and Walmart, you’ve got to get a handle on the right advertising techniques and tactics. In today’s highly competitive eCommerce markets, you can’t ignore Amazon as a channel for selling your products, and who better to talk to about strategies and tactics than someone from a company that knows more about the Amazon Marketplace platform than anyone else? We have Elizeabeth Marsten from Tinuiti, which was one of the first digital marketing agencies to roll out strategic and tactical programs to help the seller make the most of participating in the Amazon Marketplace.
If you’re involved in selling through Amazon, you’ll love hearing from this week's featured guest, Elizabeth Marsten, Senior Director of Strategic Marketplace Services at Tinuiti!