Craig Campbell, long time SEO, gives us a deep and dark look into the running of an agency and how it can affect you. There are stresses and challenges there that are not for the faint of heart. Is running a digital agency worth it in the long run, especially if it harms your health? Frank candor is the coin of the realm and Erin and Craig share some common ground on this episode.
[00:08:08] How Craig got into the consultancy space
[00:12:22] Employees that leave and compete with you
[00:14:41] When is enough, enough?
[00:21:17] What do you recommend, pivot from entrepreneur agency ownership to individual consultancy
[00:27:58] Know your stuff, or you’ll get laughed off the park
[00:30:12] Don’t Drink and SEO - a PSA
[00:03:22] Site Ranking Smackdown: Wix vs WordPress
All other things equal, does one website CMS (content management system) platform have an edge over the other when it comes to local search rankings? Google’s John Mueller weighed in on the topic with ideas and tips.
[00:16:47] Core Web Vitals Reporting is Changing for the Better
Changes in the Google Search Console often cause panic among SEOs and site owners, but the changes being made to Core Web Vitals reporting for LCP, FID, and CLS look like they should make site owners happy.
[00:25:59] What You Can Do with the Associations Feature in GSC
There’s a new feature coming to Google Search Console (GSC) called “associations” for linking your GSC account to other Google accounts, such as Google Analytics, YouTube, various Android apps, and so on.
Jason Barnard, the Brand SERP Guy, joins the EDGE to talk about Brand SERP Optimization. We cover a host of steps to improve Google’s understanding of your brand. Learn about rich site links, twitter and video card and how topical, relevant content makes its way into the Brand SERPs. This is the modern business card and managing the data brings you more into focus for Google and your customers. You cannot just ignore it.
[00:07:45] Why is the Brand SERP so important?
[00:10:04] Google is like a child
[00:14:46] Rich Site Links are underestimated
[00:19:10] Your Contact page is important in the Brand SERP.
[00:21:40] It’s about what is relevant, TODAY.
[00:25:13] Stay away from Wikipedia
[00:03:48] Desktop Users Will Now Have Messaging for Google My Business
It was only a matter of time for desktop users to get GMB messaging, and it’s now rolling out, so keep an eye out for messages appearing in your GMB desktop dashboard.
[00:10:19] Free Top Product Results Gets Scroll-to-Text Feature on Google
Click on a result that has scroll-to-text and Google takes you to the web page and the spot on the page with relevant text is highlighted. This will now be on free top product listings boxes.
[00:19:40] US English Search Results Now Have Google Passage Ranking
Passage ranking is now live. Google expects passage ranking to affect up to 7% of search queries when it’s fully rolled out globally for all languages. Have your rankings changed?
Jason Barnard, the Brand SERP Guy, joins the EDGE to share the concept of the Brand SERP and how it affects our digital visibility. Learn about Jason’s backstory, how he came to be the leading authority with 500 knowledge panel experiments going at this moment. Also find out how he has been in Erin’s head for the last 17 years, without even knowing it. The digital business card is here and you need to learn how to bring it into “focus”.
Be sure to listen to the second segment of the show as well where we cover the real estate of the Brand SERP and optimization techniques.
[00:09:58] How Jason Segued From A Billion Pages Per Month Site Into The SEO Industry.
[00:14:58] What’s The Current Real Estate On The Brand Serp?
[00:21:08] Jason’s Own Brand Serp Domination
[00:22:35] Experimenting On Himself
[00:27:23] Identifying The Trusted Data Sources.
Fernando Angulo, Head of Communications at SEMRush, digs into the SEMRush World Data Trends of 2020 they published and we discussed the ability to see world-wide social consciousness trends.
Want to get a tour through the entire SEMRush platform? We went through the platform with Fernando, and covered the three main layers of the tool. We found out Fernando’s favorites and shared our favorites as well.
Get a great take on what SEMRush has in store for the future of the tool as well, on this podcast. Be sure to check out the first segment of the interview as well at EDGEofthewebradio.com
[00:01:47] SEMRush World Data Trends of 2020 Infographic
[00:09:58] Most trending fashions in 2020? Sweatpants!
[00:18:29] The three layers of SEMRush functionality
[00:28:35] SEMRush Projects
[00:33:34] Future innovations of the SEMRush platform
[00:03:35] Are Google Local Services Ads Tanking Google Ads Accounts?
Google launched local services ads for lawyers in September and many lawyers are seeing steep increases in cost per conversion coupled with big drops in conversions. Those are seriously negative impacts.
[00:11:05] How Will Australia React to Google’s Counter-Offer?
Google has added a banner to Australian news search results expressing its willingness to pay to support Aussie journalism, essentially making a counter-offer. Will Australia accept?
[00:18:02] New Privacy Standard Proposal: Global Privacy Control (GPC)
Privacy advocates are proposing this new standard, Global Privacy Control (GPC), that would strongly signal users don’t want their data shared with third-party data brokers.