In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5.
Russ Jones, the Principal Search Scientist at Moz, joins us on this special bonus episode to discuss how SEOs should use Domain Authority, how it will be calculated and how frequently it will update.
We're diving deep into the new Domain Authority, Today on the EDGE!
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
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Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio
Last year, Google updated its Quality Rater Guidelines - what changed and what lessons are there to learn from this update?
Marie Haynes, the owner of Marie Haynes Consulting, Inc., joins us on the show this week as she and her team have dove into this 160+ page document to see what changes SEOs and webmasters can glean from it.
The most important feature of the guidelines seems to focus around E-A-T which stands for Expertise, Authoritativeness, and Trustworthiness.
Several of Google's recent updates have focused on this topic, so it makes it really important for us to focus on this subject!
Also, Marie Haynes has spent a lot of time discussing the value of Google's Disavow Tool. Is this tool something we should still be using regularly or is it an outdated tool after Penguin 4.0?
Let's cover all these topics and more, today on the EDGE.
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
--
Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio
There's one thing that is for certain in the marketing technology industry - change.
Rather than slowing down, several big changes are accelerating across the industry but what is driving this change? Will it slow down or continue to accelerate?
Scott Brinker, the editor of chiefmartec.com and VP of Platform Ecosystem at HubSpot, joins us on the show this week to explore this change in marketing technology and what trends he's seeing in the MarTech Industry.
All this and plenty of 301 redirect jokes, today on the EDGE!
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
--
Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio
Welcome to our 300th episode (and 8th year of shows!). We've covered a lot of different topics and interviewed several 100 different people over the past 300 episodes. It's been a lot of fun and we are excited to bring you more shows in the coming years.
But this episode, we wanted to catch up with Dave Gerhardt, the VP of Marketing with Drift. He is the co-author of a new book called "Conversational Marketing" and it was just released on 1/30.
In this book, he discusses how businesses need to change the way they capture leads and interact with customers. We break down a lot of the theories and stories from the book in this episode of Dave Gerhardt.
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio