On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what we think matters when it comes to Core Web Vitals.
[00:04:24] Something Special Hanging in our Production Booth
[00:05:16] How MUM may change search behavior
[00:14:31] Google Maps has some awesome new updates
[00:20:36] Core Web Vitals: We don’t need all three
In this two-part interview, Roger Montti of Search Engine Journal talks about how last year’s pandemic affected SEOs who want to see each other and learn from one another. He and Erin Sparks talk about how new SEOs can’t be afraid to be challenged, Montti’s perspective on CWV and discuss that Wix & Wordpress spat.
[00:04:24] Roger’s Publishing History
[00:07:03] The Effect The Loss Of Conventions Have Had On The Seo Community.
[00:13:08] Don’t Be Afraid To Be Challenged
[00:14:19] Core Web Vitals, Roger’s Take.
[00:24:57] Wix and Wordpress Slap Fest
On this week’s episode of EDGE of the Web, Erin Sparks and Wix’s Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Manager, Google’s statement on public blog networks and more.
[00:02:47] YouTube is improving Creator Studio
[00:12:06] Google Ads has privacy-focused changes coming for Analytics, Tag Manager
[00:17:07] Google says link schemes from public blog networks are obvious
[00:20:21] Google may be writing (or rewriting) their own copy in SERPs?
Andrew “Optimisey” Cock-Starkey continued his discussion with us as we explored his tenants to help businesses do the small but powerful things that improve their websites. Things you can do right now. He clearly demonstrates the care he has towards his own clients and he used his Cambridge meetups to share information with his local business community. We also give the mic to Andrew to go through his run down of the Top 20 SEOS that You Should Follow, but possibly don’t. Andrew exemplifies the best of us in the SEO industry; a humble and sharing personality. Be sure to check our first segment with him in Episode 417.
Key points in our conversation:
[00:06:29] Why do you think people have a vested interest in painting SEO as complicated and tricky?
[00:10:36] SEO Basics: Improving Speed
[00:14:41] SEO Basics: Quality Content
[00:18:50] SEO Basics: Broken Links
[00:24:33] The Top SEOs that you SHOULD follow
Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the best standards for digital marketing and search engine optimization. But that small college was Cambridge and you would not believe who came to speak there. Free pizza and beer didn’t hold a candle to the top-level thought leaders sharing their craft. This is our SEO community and Andrew Optimisey may have just shown us how to get together again after 16 months of shutdown. Small, hybrid, tactical SEO conferences. That’s the play here on EDGE of the Web.
[00:07:41] The Cambridge events: Getting smart people to come and share.
[00:09:47] SEO thought leaders who have spoken at the Cambridge events.
[00:13:43] The SEO industry giving back, caring and sharing. Is it unique among industries?
[00:16:43] A Cambridge virtual event just won’t cut it.
[00:00:00] Are small conferences the future for our industry?
Join Erin & Mordy as they unpack how Google’s adding links to featured snippets, the new ability to report indexing issues, Bing’s new shopping feature and our favorite topic, Core Web Vitals.
[00:04:25] Comparison shopping on Bing
[00:09:08] Report indexing issues on Google Search Console
[00:13:24] Elementor updates for Core Web Vitals
[00:18:00] Google’s adding links to featured snippets
Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, and more.
[00:04:18] What Pedro experienced at Google during the first large algorithm changes
[00:20:00] The path of critical SEO thinking compared to how Google is understanding quality.
[00:23:40] What do beginning SEO professionals need to know to start the critical thinking journey?
[00:28:39] Should we use the tools we have or something else?
[00:29:38] What is the key factor in working with client stakeholders?