Pandemic Impacts on Small Businesses Assembled by Facebook
The report is based on Facebook collecting responses from 86,000 small-to-medium-sized businesses, as well as 9,000 who are self-employed in providing personal goods and services.
By: Andrew Hutchinson
From: Social Media Today
Backlash Against Businesses with Coronavirus Surcharges
A wide variety of businesses, including restaurants, salons, and even some dentist’s offices, are tacking on extra fees to recoup coronavirus costs. Needless to say, there is social media backlash.
By: Brie Stimson
From: Fox News
Major Zoom Crash Across the United Kingdom
With so many people, businesses, and organizations relying on Zoom for meetings and contact, a major platform outage like the one in the UK leaves everyone feeling angry and frustrated.
By: Bhvishya Patel
From: Daily Mail
Coronavirus has been affecting a lot of businesses over the past few months. Adjusting the way you operate your business during a global pandemic isn't easy but this week's featured guest is here to help! Katy Mann, Founder of Indy with Kids, is our special guest this week on the award-winning EDGE of the Web podcast. Her business is events-based, and when a global pandemic comes along and cancels everything, then no events = no business. What to do? It’s about shifting and adapting and still finding ways to build your local brand. Tune in to episode 355 of EDGE of the Web to learn some strategies on how to keep business flowing!
Key topics discussed during the show:
Keep Calm and Carry On! Google’s Latest Core Update
On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all indications this was a very significant update.
By: Barry Schwartz
From: Search Engine Land
Lily Ray on the May 2020 Google Core Update
Her analysis of 550 domains through the Sistrix US visibility index. As with other recent Google updates, YMYL (your money, your life) websites were once again a major focus.
By: Lily Ray
From: Path Interactive
Omni-Channel Updates in a Time of Coronavirus
Everyone’s been shopping online during the COVID-19 pandemic, and now Shopify and Yelp rolled out updates to help SMBs up their omni-channel marketing game.
By: Vin Gaeta
From: IMPACT
Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This week’s special guest is Mordy Oberstein, Chief Marketing Officer at Rank Ranger, and he’ll help put all this in a better, more productive perspective. Mordy’s expertise in this field comes from his experience writing original SEO insights and analysis. He also is a Search Engine Land author, industry speaker, and host of The In Search SEO Podcast. We reference him as a search marketing educator!
Key topics discussed during the show:
Online Meeting Services are Collecting More Data Than You Think
An analysis of the privacy policies of Google Meet, Microsoft Teams, and WebEx show that while they’re basically “safe” to use, they are collecting call length and IP addresses of all participants.
By Chaim Gartenberg
Has Google Slowed Web Crawling Because of the Pandemic?
This is one story that just won’t seem to die. John Mueller of Google has now announced again that crawling has not been slowed down at all because of the COVID-19 outbreak.
By Barry Schwartz
The Pandemic’s Impact on Digital Marketing May Have Bottomed Out
The latest earnings reports and media buyer data seem to be signaling the worst is over in terms of ad spends, but plenty of companies are still cautious in the face of ongoing uncertainty.
By Ginny Marvin
This week’s special guest is Bill Sebald, Managing Partner of Greenlane Marketing. He has always approached SEO work like a detective trying to solve a complex mystery. He’s been doing this since 1996, so you can count on some incredible insights he has gained over the years. During episode 353 of EDGE of the Web we deep dive into how SEO agencies have been responding to the changes within the digital marketing industry from COVID-19. Whether you are an SEO agency or a client of an SEO agency, gain some knowledge of what you need to be doing during this time to keep business flowing.
Key topics discussed during the show: