Work from Home Content Engagement Spikes on LinkedIn
The biggest rise in people engaging with remote working content on LinkedIn is in the US, but not just any content. What’s resonating is an emphasis on support, care, and community.
By: Matt Southern
From: Search Engine Journal
Facebook Expands Video Chat Capabilities with Messenger Rooms
The sudden huge rise in Zoom users is prompting Facebook to up its game with Messenger Rooms that can handle up to 50 participants, and doubling WhatsApp video chats to 8 people.
By: Casey Newton
From: The Verge
When Search Results are Disappointing, Google will Offer Query Tips
The new feature in Google Search will be triggered when the search engine can’t find good results for a query and will include suggestions for how to rephrase a search.
By: Barry Schwartz
From: Search Engine Land
When Google does core updates, there are inevitably winners and losers, and it often doesn’t feel fair for sites that did nothing to intentionally violate and rules! Devaluations from Google updates and manual actions can feel like the end of the world but Kristine Schachinger of Sites Without Walls has advice. Kristine has spent years helping companies through the post-update recovery process. She also has 17 years of digital experience including a focus on website design and implementation, accessibility standards, and all aspects of website visibility involving SEO, social media, and strategic planning. Deep dive into the solutions of Google core updates during EDGE of the Web’s episode 352.
Key topics discussed during the show:
Will the Pandemic Change SERP Permanently?
Google’s coronavirus search results now has a “sticky” menu (it follows you as you scroll down) to give a pandemic-related set of topic categories. Will this approach become permanent for greater personalization?
By: Mordy Oberstein
From: Search Engine Land
Google Gives a Break to News Publishers by Waiving Ad Serving Fees
Google’s latest way to help during the pandemic focuses on journalism and news sites that rely on Google ad placements for revenue. For five months, those publishers will not pay ad serving fees.
By: Susan Wenograd
From: Search Engine Journal
Was There a Google Algorithm Update in Mid-April?
There’s a lot of chatter out there about this one and people describing impacts they saw, but if there was an update, it was pretty minor. As we like to say, take a breath and check your data.
By: Barry Schwartz
From: SEO Round Table
Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and page quality, but how a global pandemic impacts search behavior also has to be factored in. This week’s special guest Lily Ray, SEO Director at Path Interactive, will shed some light on how digital marketing should respond to changes in search behavior. Tune in to episode 351 of EDGE of the Web to get ahead of your competitors by being smart with your SEO strategy during this time.
Key topics discussed during the show:
Both Apple and Google are Mapping Social Distancing Performance
Without a vaccine, the best weapon to battle the novel coronavirus and COVID-19 is social distancing. So how well are we doing? Google and Apple weigh in with mapping data.
Need work? Amazon is Hiring
Amazon is having a hard time keeping up with orders and has had to hit pause on new signups for its grocery service. And it wants to hire 75,000 more people, even amidst criticism from many that it’s not doing enough to protect workers.
How the Pandemic is Affecting Search Behavior
It’s fascinating to see Google dig into what people are searching for during the novel coronavirus and COVID-19 pandemic, as well as provide bits of advice for how to respond to these emerging trends.
Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they’re not. Change has been especially rapid during the pandemic, and that includes PPC and paid social. Episode 350 of EDGE of the Web's featured guest Amy Bishop, Owner of Cultivative Marketing has been seeing a lot of change happening in PPC and paid social during the pandemic, including shifts in Google Ads Benchmarks by industry and Google PPC Credits.
If you don't know Amy yet, you need to! Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes ranging from small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. She regularly speaks at industry conferences across the United States and internationally, including HeroConf and the SMX circuit among others. Amy is the local chair for SEMPO-Louisville. Amy also writes for leading industry publications Search Engine Land and Marketing Land.
Learn about the impact COVID-19 has on PPC across the digital marketing industry by tuning in to episode 350 of EDGE of the web!
Key topics discussed during the show:
The Economic Slowdown Hits Yelp Hard
The coronavirus pandemic’s economic impact has forced Yelp to lay off 1,000 of its workers and furlough another 1,100. Yelp is all about local business reviews, which has declined sharply with shut-downs and social distancing.
During a Recession, SEO More Important than Ever
Although the novel coronavirus outbreak has brought the overall economy to a screeching halt, a survey reveals SEO can and should be maintained as a high priority moving forward through the recession.
New Google Blog Series on SEO Value with Case Studies
A surprising number of businesses still look at SEO with skepticism, questioning its value as an investment among competing priorities for scarce resources. Google’s aim is to convince them SEO is worth it.
Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing professionals focus on during an unprecedented crisis like the one we’re now experiencing? This week’s featured guest Jon Henshaw, Founder of Coywolf, has been in the SEO space for a long time now! He joins the show to share his knowledge of what digital marketers should be doing to help their clients during this time.
A few questions we get answered by Jon: