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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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Now displaying: Page 1
Sep 16, 2021

Let’s regroup. Erin Sparks, Mordy Oberstein and Andrew “Optimisey” Cock-Starkey hold the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregation overreach.  Is Google taking too much of our own content for its uses?  Where do we, as content providers, stand when it comes to our goals of visits to our websites as opposed to data purveyors to Google?  Is there a Plan “B”? Welcome to the SCRUM!

[00:05:48] Perspectives of Google domination

[00:09:40] Taking you away from websites and keeping you on the SERP itself.

[00:14:28] An old media consumption pattern

[00:16:10] Is Google taking too much? 

[00:19:44] Google Ads eroding away the separation of Ad versus Organic

[00:26:35] Are they giving us what we’re asking for?

[00:29:45] Can Google be replaced?

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