Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. They dive in the machine learning concepts that are being honed right now for search engine to better understand th relationship between topics and the method of semantic distancing. Search machine learning is sorting out what is valuable and relevant to the user in ways it has never done before, and Dawn Anderson weighs in on whether data science should be a place for the SEOs of the world to focus on - get a chuckle at timestamp: 0:39:04!
[00:01:40] EDGE of the Web Title Sponsor: Site Strategics
[00:04:44] What is Next in Semantic Search?
[00:07:09] The Dense Retrieval Process
[00:08:35] Pulling Hard Negatives to Speed Up Search
[00:12:25] Search Result Diversification is Expensive
[00:13:14] EDGE of the Web Title Sponsor: Site Strategics
[00:13:13] The Research is Open Source
[00:16:06] Walnuts and Peanuts: It's All About Importance
[00:18:43] It's Not the Amount of Content, It's the Completedness of the Niche Topic
[00:20:33] What is Semantic Distancing?
[00:24:50] You've Got to Know More About Their Industry Than They Do
[00:28:01] Is That Page Good Enough to Represent the Query?
[00:31:20] Finding the Content Gap in Client's Industry
[00:33:27] Blogs are Jumble Sales!
Thanks to our sponsors!
Site Strategics https://www.sitestrategics.com
Follow Dawn:
https://www.twitter.com/dawnieando
https://www.facebook.com/dawnlesleyanderson
https://www.linkedin.com/in/msdawnanderson/
https://www.instagram.com/dawnieando
So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at the onset of the Helpful Content Update (HCU), and there’s much discussion about how big this really is. Inside take: it’s going to be big! We covered several articles from Search Engine Land, Journal, and Roundtable. But most importantly, we discovered that we could track Mordy on his phone!
Seriously, dig in and let us know what you think about the algorithm changes and whether you think this is as big as Penguin. Hit us up at #EDGETalk on Twitter!
[00:03:57] ANOTHER Anti-Trust suit headed Google’s way?
[00:10:19] EDGE of the Web Title Sponsor: Site Strategics
[00:11:17] Algorithm Updates come in … Threes, wait, Fours?
[00:13:50] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
[00:14:30] What you need to know about the “Helpful Content” update
[00:29:00] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:30:18] Fast Track 1: New Google Helpful Content Update To Change SEO Much Like Panda Did
[00:29:58] Fast Track 2: Poll: Many SEOs Say The Content They Produce Is Helpful & Not Concerned
[00:31:13] Fast Track 3: Google Search On How Many Ads Are Too Much For Your Site
[00:32:42] #SEOChat
#StandwithUkraine edgeofthewebradio.com/ukraine
Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of “cleaning” up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context to the timeline of updates in light of the new Google Helpful Content update just released. We discuss the continued goals of spam removal and increasingly helpful content promotion in search. Listen as we unpack Natural Language Processing, BERT, E.A.T., and all of the signals that Quality Raters Guidelines mark as trustworthy.
[00:01:30] Our Title Sponsor
[00:01:59] Check Out Our Weekly News
[00:08:55] Google Crawling the "Frontier": Avoiding Low Quality
[00:10:08] The 2009 Caffeine Update
[00:10:49] 2011 Google Panda: A Focus on Low Quality
[00:11:27] 2012 Google Penguin Update was Massive
[00:12:58] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower
[00:13:40] 2014 - The Emergence of E.A.T. (YMYL)
[00:15:09] E.A.T. is a Testing Standard to Give Feedback Back to the Algorithms
[00:17:08] 2015 Mobilegeddon & RankBrain
[00:17:55] 2018's Broad Core Algorithm Update
[00:19:07] BERT (2019): Understanding of the Nuance in Language
[00:21:24] Page Experience Updates in 2020
[00:24:02] EDGE of the Web Sponsor: Site Strategics
[00:24:48] 2021 Passage Ranking (not Passage Indexing): Related to Efficiency
[00:27:52] Now that we have Efficiency, MUM expands across all Media
[00:29:57] Product Review Updates (more Helpful Content?)
[00:34:08] The Push Back on Disinformation
[00:37:40] The Speed of Updates: Testing is Happening in the Wild
Thanks to our sponsors!
Page One Power https://edgeofthewebradio.com/pageonepower
Site Strategics https://www.sitestrategics.com
Follow Dawn:
https://www.twitter.com/dawnieando
https://www.facebook.com/dawnlesleyanderson
https://www.linkedin.com/in/msdawnanderson/
https://www.instagram.com/dawnieando
In our second segment with Tim Schmoyer, founder of VideoCreators.com, we walk through what it takes to create YouTube Shorts with success. It’s not for the faint of heart, truly. Learn about the steps to adhere to and the audience's desires in Shorts. Tim also shares his story of content creation burnout and the stresses and issues it caused. Tim provides a good deal of transparency into how he got through it and shared tips to avoid “hitting the wall” in your production and, more importantly, your health.
[00:04:58] YouTube Shorts: What Value Do They Have?
[00:09:22] 1 YouTube Subscribers = 23 TikTok Subscribers
[00:12:47] Getting Into YouTube Shorts: Key Steps
[00:19:01] EDGE of the Web Sponsor: Site Strategics
[00:19:46] YouTube Shorts: Just Show Change
[00:24:45] Would Tim Recommend Going to YouTube Shorts?
[00:27:46] Burnout on Creating Content
[00:29:03] Tim Shares His Story on Content Creation Burnout & Tips
[00:31:56] (1) Set Healthier Boundaries with Social Media
[00:32:37] (2) Stay Well-Grounded
[00:33:46] (3) Surround Yourself with People Who Can Do Things Better Than You
[00:34:42] (4) Make Sure You Have Therapy in Your Life
Thanks to our sponsors!
Site Strategics https://www.sitestrategics.com
Follow Tim:
Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon! Most of the SEO community chimed in on this issue, and it was truly a site to behold. Such ridiculous posturing from the offender, but from this came a true rallying behind Olga. Listen to our take today on the EDGE!
[00:02:06] Mordy’s booking a therapy session with Erin
[00:04:22] Product Pros and Cons Search Snippets
[00:11:03] EDGE of the Web Title Sponsor: Site Strategics
[00:12:40] Oh, NOW DuckDuck Go is Private
[00:16:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:17:26] 6 Days for a Google Update to Rollout?
[00:20:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
[00:20:52] The Case of Stolen SEO Content
[00:29:15] Fast Track 1: Google tests new SERP feature that gives searchers Perspectives
[00:29:58] Fast Track 2: Google Adds Asian Owned Business Attribute For Business Profiles
[00:30:57] Fast Track 3: Google Local Spam Now Includes Duplicate Photos, Posts, Videos, and Logos
[00:32:42] #SEOChat
#StandwithUkraine edgeofthewebradio.com/ukraine
Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization. It’s not going to work, and we learn why it doesn’t on today’s show. Sneak peek: It’s about engagement and emotion…that’s what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv
[00:07:42] The Google Mentality Doesn't Apply to YouTube
[00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower
[00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People
[00:19:53] Paradigm Shift #2: Don't Think Search, Think Browse
[00:22:58] EDGE of the Web Sponsor: Site Strategics
[00:25:11] Archetypes in Thumbnail Design
[00:26:59] Paradigm Shift #3: Less Info, More Entertainment
[00:29:09] Emotion is a Higher Value Than the Topic
[00:32:15] Steps to Reach Your Audience
Thanks to our sponsors!
Site Strategics https://www.sitestrategics.com
Page One Power https://edgeofthewebradio.com/pageonepower
Follow Tim:
https://twitter.com/timschmoyer
https://www.facebook.com/videocreatorstv
https://www.linkedin.com/company/videocreators/
The Video Creators Podcast - https://podcasts.apple.com/us/podcast/video-creators/id1073455415
Discover Calls - https://videocreators.com/seven-signals/discovery-call/
Late in the week for recording due to a power outage at the studio, we jump into this week’s news from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google. Please make sure you read up on those.
Also, we have offered up a Public Service Announcement to the entire SEO community. [00:18:19]
[00:03:38] Just trust Google with your attribution....nothing to see here
[00:06:44] EDGE of the Web Title Sponsor: Site Strategics
[00:07:29] Google Revenue Verification Report Confirms Buyer Publisher Ad Spend.
[00:09:30] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:10:21] QRG has changed - a lot
[00:18:19] Our SEO Public Service Announcement: mordysringtone.com
[00:20:09] Fast Track 1: Google Core Web Vitals No Longer Impacted Pages With Noindex
[00:21:14] Fast Track 2: July 2022 Google Product Reviews Update Rolling Out - Everything We See So Far
[00:23:00] Fast Track 3: Google Ads Revenue Up 13.5% & Microsoft Bing Ads Revenues Up 15% But Slowed Growth
[00:24:02] #SEOChat
In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. We also find some shocking points, including how Google looks at titles in news posts. We finish up with a discussion about truth in the news industry and how that affects rank.
Be sure to check out the first part of the interview: we start with some major SEO points common from over 50 news site audits Barry has performed.
[00:05:18] Don't Make Optimization a Challenge for the Writers
[00:08:48] The Navigation of the Site Cannot Be Overlooked
[00:12:33] EDGE of the Web Title Sponsor: Site Strategics
[00:13:19] Which is a Stronger Optimization Signal: Nav Links or Site Structure?
[00:16:53] The Title Isn't Important: How About That?
[00:18:17] Google Doesn't Even Read the Content Until It Reads the Structured Data
[00:20:05] Google Doesn't Even Render the HTML. News is Fast
[00:23:07] EDGE of the Web Sponsor: <Wix> edgeofthewebradio.com/wix
[00:23:37] The Monetization Factor: Where Load Time Dies
[00:28:21] Small Changes Over Time Make the Difference.
[00:32:00] How Valuable is Trust in News?
[00:39:04] News and Editorial SEO Summit: NewsSeo.io
Did Mordy literally try to piss off every one of our sponsors this week? Boy, it felt like it. Drop in as we cover Search Engine Journal and Content Marketing Institute articles. Dig in and have a bite of digital marketing news this week with Erin, Mordy, and Jacob!
[00:04:43] All's Fair in SEO and Relinking
[00:11:15] EDGE of the Web Title Sponsor: Site Strategics
[00:13:16] Clickbait caused $115M in ad spend loss
[00:17:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:17:14] Is Your Thought Leadership Content Missing the Point?
[00:25:05] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
[00:26:18] Fast Track 1: Google People Also Ask Back To Normal Levels
[00:28:29] Fast Track 2: Google Now Test Interactive Card Knowledge Panel Box Layout
[00:30:08] Fast Track 3 :Google Local Service Ads Seeing A Lot Of Fake Reviews
#StandwithUkraine edgeofthewebradio.com/ukraine
Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race. Be sure to check out the second part of the interview: we continue with these key SEO points as well as a focus on expertise and truth as it applies to News SEO.
[00:04:55] Career Path of a News Publishing SEO
[00:09:03] The Volatility in News Publishing: less than 48 Hours
[00:11:15] Topical Expertise, not Domain Authority
[00:14:37] Your Quality Raters Guidelines Checklist
[00:17:16] Page One Power: Title Sponsor edgeofthewebradio.com/pageonepower
[00:17:53] Get the Structured Data Right: NewsArticle + Images
[00:20:28] Having SEO Policies for News Adopted from the Top Down
[00:22:24] Know Thy Internal Links/Tags
[00:27:44] EDGE of the Web Sponsor: Site Strategics edgeofthewebradio.com/site
[00:29:58] Infinite Scroll: Kill It
[00:33:30] Slow Response Times Can Be Your Undoing
Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy’s stead to cover all of the hot topics, including the hottest topic, the HEAT! Stay cool with us as we tackle news from Search Engine Roundtable, TechCrunch, Social Media Today, and Esquire.
Be sure to RateThePodcast.com/EDGE today!
[00:06:06] Amazon sues FB group admins because of fake reviews
[00:11:42] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:12:55] YouTube offering more creative options for YT Shorts
[00:19:40] Google’s Artificial Intelligence has apparently hired a lawyer
[00:31:13] EDGE of the Web Title Sponsor: Site Strategics
[00:32:49] Fast Track 1: Google Reporting Outages
[00:34:32] Fast Track 2: Google Search Tests Rich Cards Layout
[00:36:23] Fast Track 3: Google Politics Ads Update
[00:40:03] #SEOChat 1PM EST THURSDAYS
#StandwithUkraine edgeofthewebradio.com/ukraine
There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearly 9 billion total clicks for one month of data. He studied Google Search Console, and the clicks reported from the console were incredibly different from the click data available from the API call. The conclusion? Google Search Console hides the keyword term for 46.08% of clicks!
Some huge variations in these figures: two sites with traffic from 60 million to 100 million clicks showing 2.27% and 90.3% hidden terms, respectively.
How is this possible, and what are we in for now, seeing that we can’t even see the terms that are clicked on almost 50% of the time? Listen as we unpack a shocking study today on the EDGE!
[00:01:21] EDGE Show Notes
[00:06:57] The GSC Hidden Terms Study
[00:07:47] Google Search Console is Missing 46% of Query Clicks
[00:12:22] It’s Not Privacy, So What Is It?
[00:13:14] EDGE of the Web Title Sponsor: Site Strategics
[00:14:08] Another Reason from Google: They're Just Not Storing the Data
[00:18:15] From Google Every Year: 15% of Searches are New
[00:21:41] No Consistency in the Loss of Data. Couldn't Even Model It.
[00:23:03] EDGE of the Web Sponsor: edgeofthewebradio.com/Wix
[00:25:31] Google's Help Documents Changed After This Report
[00:26:30] They Aren't Storing the Data?
[00:28:43] How Do We Reconcile This To Report to our Clients?
[00:31:13] Operating in a Data-Missing Marketing World
[00:36:23] Are We Going Back to Hit Counters Per Page?
Study: https://ahrefs.com/blog/gsc-hidden-terms-study/
Check for YOUR Missing Data
Patrick Stox’s Data Studio Tool: edgeofthewebradio.com/missinggsc
Greg Finn of the Marketing o’Clock podcast comes on to step in for Mordy while he’s at #MozCon! Oh wait - Mordy crashed the party! We thought we had a break from him!
Join us as we dive into articles from Search Engine Land and Search Engine Roundtable. We’re trying something new out - a BarryBlast! Rapidfire Barry Schwartz articles are really the only way to keep up with the guy!
Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site better. They don’t stop there! Join us to learn about domain name protection - what you don’t know will hurt you - today on the EDGE!
We take a moment to not talk SEO on the show this week. Believe that? Actually, we do sew in some key concepts about search regarding the investment in SEO in light of this time of inflation as well as the sheer fact that Google can’t remove Nazi pictures from simple search results. Articles from Search Engine Journal, Social Media Today, Buzzfeed, and Search Engine Roundtable.
#StandwithUkraine edgeofthewebradio.com/ukraine
Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time. Nuggets of gold in this show are aplenty, so many to count. We learn about the value of links at this time, the way to develop content for the pitch that is valuable to the conversation, and the reconnaissance necessary to know the gaps in the conversation. Learn more from Page One Power at edgeofthewebradio.com/pageonepower and receive a free 30-minute consultation.
[00:01:26] Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower
[00:04:25] Having a Depth of Perspective
[00:06:28] The First Step: Helping Build the Assets that will Earn Links
[00:09:08] Norm's Previous Career Taught Patience
[00:11:55] The Value of Links to a Website
[00:16:57] Link Building is Dead, Right?
[00:19:29] Your Relationship with the Audience Has to Be Aligned
[00:21:16] The Challenge of Earning Links
[00:22:32] What do Links Really Represent to Today's Google Algorithm?
[00:29:08] How Do You Find the Best Opportunities for the Pitch?
[00:32:32] Bringing Something New to the Conversation
[00:34:19] Content Marketing to the Top of the Funnel
[00:38:22] Give a Mouse a Cookie
[00:39:48] The Romance | Real People and a Memorable Experience
[00:44:25] Hey, This is Content That is Missing: Know the Site
[00:49:53] Sincere and Authentic
[00:53:00] The Rest of the Site has to be As Authentic as the Pitch
[00:55:25] Going out to E.A.T.
[01:01:06] Things Are Always Changing: Revisit Old Targets
[01:02:26] Rejection Can Be a Learning Opportunity
A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels. Are we going down the road of a two level content visibility, the paid content and the rest of us?
And then their are Mordy’s socks.
We cover news from Search Engine Journal, Search Engine Roundtable and Search Engine Land.
[00:04:26] Google says it’s only the first 15 megabytes
[00:06:55] TikTok commits to updating ad policies to better align with EU rules
[00:10:28] EDGE of the Web Title Sponsor: Site Strategics
[00:11:02] Are Keywords Hidden For 46% Of Google Search Console Clicks?
[00:17:41] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:18:52] Google To Pay Wikipedia For Content In Knowledge Panel & Search
#StandwithUkraine edgeofthewebradio.com/ukraine
Erin and Mordy have fun while Jacob’s away and try out a new podcast recording platform. Wow - did we hit a wall with lag. We’re not saying which platform, but man, do you really sell that? Stories from Search Engine Land and Search Engine Roundtable, we cover a good deal of road on the concept of podcast processing on the search engines side of things. Come on, Google, give us the NLP money! Remember, as we continue to celebrate our 500th episode, be sure to grab a swag kit from Ahrefs by sharing your #epicfail with us at #EDGE500!
#StandwithUkraine edgeofthewebradio.com/ukraine
Here’s an episode that takes on a news item and dives into the philosophical and metaphysical (no, not a new Facebook virtual world). Covering stories from Search Engine Land and The Verge, the EDGE team parks on the side of the machine learning road to discuss the reality of Artificial intelligence and sentience. Jump in and listen to our take on the AI news and give us a tweet to let us know your thoughts. Can Artificial Intelligence become sentient? A Google employee just said he saw it…
Remember, as we continue to celebrate our 500th episode, be sure to grab a swag kit from Ahrefs by sharing your #epicfail with us at #EDGE500!
[00:05:31] Continuing to celebrate EP500 #epicfails!
[00:06:41] Business Manager - the new tool from LinkedIn
[00:09:47] EDGE of the Web Title Sponsor: Site Strategics
[00:10:47] Twitter links are no longer nofollow
[00:15:55] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:17:02] Has Google created a sentient chat bot? Well, they suspended an employee who said that they have…
#StandwithUkraine edgeofthewebradio.com/ukraine
Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP. Erin and Jason have a great time walking through the rich elements of the BrandSERP and discussing mistakes to avoid in the process of owning the real estate of your brand!
We also have a giveaway from this interview! Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter, and you could win Jason’s book and an EDGE of the Web hat for contributing! Show us the weirdness you’re seeing out there!
[00:04:20] Google is determined to keep you on the SERP
[00:06:42] Features of the BrandSERP
[00:07:51] Experimenting with Google
[00:09:24] If Google has Confidence, It Reacts Quickly: Meta
[00:15:38] Optimizing for Rich Site Links and Rich Elements
[00:17:03] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower
[00:21:26] How to Get Twitter Cards on your BrandSERP
[00:24:37] Videos on the BrandSERP: Tik Tok & YouTube
[00:25:36] People Also Asked Opportunites for BrandSERP Optimization
[00:27:09] Sponsor for EDGE of the Web: Site Strategics
[00:28:39] How Do You Remove Elements from the BrandSERP?
[00:36:33] The Entity's Identity Taking Shape
[00:38:39] Will There Be Blackhat BrandSERP Tactics?
[00:40:10] How Can Entity SEO be used in a Crisis Management Situation?
Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal. Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer? Only time will tell. Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads. What could go wrong with that conversation?
We also want to welcome our new sponsor, Page One Power, to the News Podcast. Go check them out! They’re a fantastic inbound link-earning company that has joined the EDGE this year.
Show markers:
[00:03:50] Basic Ads from META, with almost no targeting…
[00:08:26] EDGE Sponsor: edgeofthewebradio.com/inlinks
[00:09:33] Ahrefs reveals its new search engine: Yep
[00:15:17] EDGE Sponsor: edgeofthewebradio.com/pageonepower
[00:15:54] Public support for Tech Regulation is declining this year - what does that mean to PPC?
#StandwithUkraine edgeofthewebradio.com/ukraine
Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we’re unpacking concepts around this on this podcast as well as the second segment. But, Is Brand SERP SEO? Are Brand SERPs a ranking factor for keyword ranking? We’re covering these questions and so much more in this episode. \
We also have a giveaway from this interview! Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter and you could win Jason’s book as well as an EDGE of the Web hat for contributing! Show us the weirdness you’re seeing out there!
[00:04:02] Writing the Book was an Experiment to Adjust Google's Understanding of Jason
[00:07:01] Google has Been Working with this Aim All Along But Needed the Technology to Do It
[00:09:15] Separating Entities: Disambiguation as a Strategy
[00:11:37] Humans Understand Through Association
[00:12:34] Teach Google That Triplet, Who You Are, What You Do, Who Your Audience Is
[00:13:29] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower
[00:16:20] Is Brand SERP Optimization (SEO) Search Engine Optimization or Something Parallel?
[00:17:35] Brand SERP is a Representation of Google's Opinion of the World's Opinion of You
[00:20:19] Is There a Correlation Between Brand SERP and Keyword Ranking?
[00:22:09] Sponsor for EDGE of the Web: Site Strategics
[00:25:03] What Have Been the Challenges in Writing a Book to Reeducate SEOs Around the World?
[00:29:01] How Do You Map a Learning Brain?
[00:32:48] If You Haven't Started to Master the Vertical Brand Serps in Two Years....
[00:35:14] Our Special Giveaway: Jason's Book & an EDGE of the Web Hat! #BrandSERPOddities
We have a special show for our listeners of the EDGE. InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Research Tool.
We reached out the Dixon Jones to come on the show to share with us the improvements, the process they use, and the key innovation of this update. Keyword research with NEVER be the same. It’s great to learn from a marketing SaaS company that is specializing in specific areas and not trying to do it all. This is the way it should be done. Get a free account with InLinks at edgeofthewebradio.com/INLINKS!
[00:03:40] Organizing the World by Ideas
[00:06:29] Google on User Intent
[00:07:45] Verbs are the Key to User Intent
[00:08:27] The Inlinks Process
[00:10:13] A Walkthrough of the Software (Check out the Video)
[00:11:57] Topical Data and Queries. Fast
[00:15:37] True User Intent: The Most Groundbreaking Achievement at Inlinks
[00:18:43] Building a Content Plan with the Verb Root Term Clusters
[00:21:34] Adjusting Your Competitor List
[00:25:19] What's the SEO Industry Saying About the Software?
[00:27:54] Not TD IDF Anywhere
[00:37:32] Marketing SaaS Going the Way of Specialization
[00:40:55] Future Updates at InLinks?
[00:41:36] Setup your free account at edgeofthewebradio.com/InLinks
The EDGE team stops in mid-recording to submit Erin’s info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerThePublic.com. Actually, that was only Mordy - to note. We cover the Google Core Update from May 22, 2022. Also covered was the new Keyword Research tool update from Inlinks, sponsor of the show. We did a deep dive into how to read Core Update volatility and what to do when one of these come through. Give it a listen!
#StandwithUkraine edgeofthewebradio.com/ukraine
It’s been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4. We explore the larger landscape of features and functions and understand the more flexible data model that GA4 provides. We’re in the world of cross-device attribution, and that’s been the focus of Google for the last three years. We thoroughly enjoyed our talk with Krista and highly recommended her training courses. We even have a discount code!
[00:03:43] Sunsetting of Google Analytics 3 - You Can't Take It With You!
[00:04:49] Quick Takes on the Reaction of the Announcement
[00:06:25] The Biggest Difference
[00:08:40] Moving Away from Pages and Sessions
[00:10:16] Bonus Events Out of the Box
[00:13:58] No Longer the Limitations that We All Had with Universal (Goals)
[00:14:28] Integrations Galore!
[00:17:03] Title Sponsor of the EDGE of the Web Interview Series: Wix edgeofthewebradio.com/WIX
[00:17:42] Is Google Forcing Us into a Paid Analytics Model?
[00:20:22] What's Different in Real-Time Reporting?
[00:23:27] What are the Advantages of GA4?
[00:27:19] Flexible Data Model: Deeper Content Parameters
[00:28:49] Sponsor: Site Strategics
[00:29:35] The World of Cross-Device Attribution
[00:33:56] How Much Training Does a UA User Need for GA4?
[00:36:20] Should a New Marketer Even Learn Universal Analytics?
We’re excited to offer a discount on Krista Seiden ’s GA4 courses! Go to https://academy.ksdigital.co EDGE listeners can get a $200 discount off of any non-intro course with the code “EDGE”!