Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet increases.
Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology.
Learn everything you need to know about featured snippets on this episode of the EDGE!
Thanks to our sponsors!
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There’s a lot to cover in SEO and digital marketing this week on EDGEnews.
From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.
Come join us on EDGE for this week’s news and remember. . . Bard is NOT search.
News from the EDGE:
Barry Blast from Search Engine Roundtable:
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In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.
Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.
Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!
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Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
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Welcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing.
Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search.
Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google.
Oh, and why we are all AI guinea pigs! Listen now on the EDGE!
News from the EDGE:
Barry Blast from Search Engine Roundtable:
Thanks to our sponsors!
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Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google’s EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake?
He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO.
Together, they tackle the above questions and more on the EDGE!
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
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SE Ranking https://edgeofthewebradio.com/seranking
Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Podcast Soon! A $2,500 Value!
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Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices.
Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk.
A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!
News from the EDGE:
[00:04:58] You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter
[00:10:01] Our Title Sponsor: SE Ranking
Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Good luck! Deadline for the contest is February 28th.
[00:11:30] Bing users seem to be chatting it up too much…
[00:15:39] EDGE of the Web Sponsor: Inlinks
[00:16:42] Google Releases New Best Practices for Links
Barry Blast from Search Engine Roundtable:
[00:21:10] Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday
[00:22:14] Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy
[00:24:16] Google Ads Tests Disabling Opt Out Of Search Partners & Display Network
Thanks to our sponsors!
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Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why.
They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking.
Now it’s time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE!
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
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Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
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Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing’s chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE!
This week’s Barry Blast examines a traveling SEO grifter, ads arriving to Bing’s new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces.
A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!
News from the EDGE:
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Good luck! Deadline for the contest is February 28th.
Barry Blast from Search Engine Roundtable:
Thanks to our sponsors!
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Cyrus Shepard is this week’s guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO.
He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year.
Now let’s discuss why SEOs are Google’s farmers on this episode of the EDGE!
[00:00:35] Introducing Cyrus Shepard
[00:02:35] Pathway to SEO
[00:06:03] Visual Search
[00:08:39] EDGE of the Web Title Sponsor: Site Strategics
[00:09:25] Zero Click Perspective
[00:09:57] Google’s Writing Its Own Content
[00:11:28] We’re Google’s Farmers and It Wants Our Crop
[00:13:50] The Omnichannel Approach
[00:17:31] You Gotta Know the SERP
[00:18:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:18:33] Zero Click Study from Semrush
[00:21:28] Google MUM Taking Hold
[00:24:07] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
[00:25:47] Any Tools Tracking SERP Features Well?
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Wix https://edgeofthewebradio.com/wix
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Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Follow Guest
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GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That’ll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used ChatGPT to help him write his ruling. OMG! Great articles from Search Engine Land, The Information & Vice. And, of course, Search Engine Roundtable.
Erin Sparks and Mordy Oberstein tackle these trending topics and many more on the 567th edition of EDGE of the Web!
News from the EDGE:
[00:05:25] Make the switch to GA4, or Google will do it for you
[00:11:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:12:35] Twitter Considers Charging Brands $1000 Per Month to Stay Verified
[00:20:47] Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”
[00:023:33] A Judge Just Used ChatGPT to Make a Court Decision
[00:30:04] EDGE of the Web Title Sponsor:
https://edgeofthewebradio.com/seranking
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Barry Blast from Search Engine Roundtable:
[00:33:28] Barry Blast 1: Google Does Major Refresh Of The Canonicalization Help Documentation
[00:35:57] Barry Blast 2: Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews
[00:39:30] Barry Blast 3: Google Testing Apprentice Bard: Google's Answer To OpenAI's ChatGPT?
Thanks to our sponsors!
SE Ranking https://edgeofthewebradio.com/seranking
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
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Mordy grabs the captain’s seat as Erin’s stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin’s away and offer up Ring Dings to everyone (by the way - call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton. What’s going on here? Seriously?
Okay - articles from Search Engine Land, Search Engine Roundtable and Kevin Indig. Digging their own holes deeper - Jacob and Mordy give their take on the news this week!
News from the EDGE:
[00:04:04] Nearly Two Thousand Ranking Factors Revealed In Recent Yandex Leak
[00:13:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
[00:14:05] Google Is Getting Sued By The Us Government Again- Could Be A Dismantling Of The Ad Division
[00:17:53] Sometimes Cannibalizing Your Own Product Can Be A Good Thing?!
[00:28:02] Our Title Sponsor: SE Ranking
Barry Blast from Search Engine Roundtable:
[00:32:09] Barry Blast 1: Poll: Most SEOs Won't Recommend Using AI To Write Content - Link
[00:34:39] Barry Blast 2: Poll: AI-Generated YMYL Content Trusted Less By SEOs - Link
[00:40:03] Barry Blast 3: Report: Dealerships Can List Auto Inventory On Google Business Profiles - Link
Thanks to our Sponsors!
SE Ranking https://edgeofthewebradio.com/seranking
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Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too.
Mark helped spearhead the development of one of Erin’s favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads.
Come join the party and help bake bread with Google… on the EDGE!
Key Segments
[00:02:24] Reintroducing Mark Williams-Cook
[00:04:06] What is People Also Ask (PAA)?
[00:06:54] Intent: Information or Transaction?
[00:09:10] Baking Bread with Google
[00:13:33] It's Okay to Answer the Same Question Twice on Two Different Pages
[00:15:09] Answer the Public
[00:16:40] EDGE of the Web Title Sponsor: Site Strategics
[00:17:58] Google’s Content Extrapolation
[00:19:22] Hiking a Mountain with MUM
[00:21:55] Salesy Laundry PAA Gap
[00:26:26] EDGE of the Web Sponsor: Wix
[00:27:00] A Featured Snippet Strategy for SEO
[00:29:13] The UK Government and the Clown Circus
[00:30:02] AlsoAsked.com is One of our Favorite Tools
[00:40:06] EDGE of the Web Sponsor: SE Ranking
[00:41:43] Mark: We’re Polarized in SEO Right Now
Please Visit our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
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Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Follow Our Guest
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Check out >>> https://alsoasked.com
Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.
He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.
Intent of Search is the new paradigm… on the EDGE!
Key Segments
[00:02:48] Introducing Mark Williams-Cook
[00:09:21] What are Zero-Volume Keywords?
[00:11:32] Intent Volume vs. Search Volume
[00:12:58] EDGE of the Web Title Sponsor: Site Strategics
[00:15:12] People Also Ask and Intent Proximity
[00:18:00] EDGE of the Web Sponsor: SE Ranking
[00:19:41] Knowledge Graph Optimization
[00:23:06] Strategies Toward Optimization of Knowledge Not Volume
[00:24:01] Google says Links Won’t be as Important in the Future
[00:26:33] The Helpful Content Evolution
[00:27:28] Mark's Tests: Scraped vs A.I. Content
[00:29:54] EDGE of the Web Sponsor: Wix
[00:32:28] Crawling Around the Floor Looking for a Book in the Library
Please Visit our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
SE Ranking https://edgeofthewebradio.com/seranking
Wix: https://edgeofthewebradio.com/wix
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Would love it if you'd give us a rating on ratethispodcast.com/edge!
Follow Our Guest
https://www.twitter.com/thetafferboy
https://www.linkedin.com/in/markseo/
Check out >>> https://alsoasked.com
Brands are admitting publicly to using AI to write their content – How do you think Google responded? Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI content creation and how the indentation of a link in the SERP may impact your organic traffic. The duo asks the tough questions like, “Is ChatGPT coming for your job?” This week’s Barry Blast confirms the completed rollout of Google’s Helpful Content and Link Spam updates, that linking to multiple products in a review may give the page a SERP boost, and Google admits it is challenging to write an SEO case study. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: [00:05:18] Are indented search results helping or hurting your business? [00:11:52] New Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value! [00:14:08] More and more brands are using AI to write their content. . . And Google responds. [00:23:11] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:24:23] OpenAI likely to get a $10b investment from Microsoft [00:26:54] Will you lose your job to ChatGPT? [00:32:50] EDGE of the Web Sponsor: edgeofthewebradio.com/site Barry Blast from Search Engine Roundtable: [00:33:31] Barry Blast 1: Google’s Helpful Content and Link Spam updates are finished rolling out [00:34:36] Barry Blast 2: According to Google, writing SEO case studies can be challenging [00:36:00] Barry Blast 3: Google says that linking to multiple sellers in product reviews might give a small ranking boost Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Site Strategics https://edgeofthewebradio.com/site Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine |
We’re talking voice search, the Internet of Things, and Google’s Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict the future is nearly endless. So much so, in fact, some might call her the Nostradamus of SEO.
Erin and Cindy dissect the difference between and the importance of Google’s transition from using a keyword-based understanding of the web to an entity understanding. This has major implications for voice and mobile queries, not just SERPs. Lastly, we ask the hard-hitting questions here on the EDGE like, “Can a dog eat an avocado?” and “How long can blue cheese stay in the fridge?” Google knows.
Key Segments
[00:02:38] Introducing guest Cindy Krum
[00:05:04] Voice Search and How It Relates to Entity SEO
[00:06:47] Right or Wrong Answers? Voice Search Learns
[00:07:56] The Canonical Question
[00:08:56] Google’s Dialog Flow
[00:11:10] Understanding Questions vs. Keywords
[00:13:12] Not Just Your Phone: Your Google Account is Constantly Learning
[00:14:36] The Internet of Things
[00:16:22] Site Strategics: Title Sponsor of EDGE of the Web
[00:17:53] Can a Dog Eat an Avocado?
[00:19:22] Inferred Concepts Extrapolated from How It's Talked About
[00:21:55] How Long Can Blue Cheese Stay in the Fridge?
[00:26:14] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix
[00:27:18] Multitask Unified Model
[00:36:40] EDGE of the Web Sponsor: SE Ranking
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Content timeframe: 1/12/2023 to 2/10/2023.
[00:39:20] Trusting Google More
[00:42:26] What’s to Come in the Future?
[00:45:11] Mobile Moxie Tools
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
WIX https://edgeofthewebradio.com/wix
SE Ranking: https://edgeofthewebradio.com/seranking
Follow Cindy Krum
https://www.facebook.com/cindy.krum/
https://www.linkedin.com/in/cindykrum/
https://www.instagram.com/mobilemoxie/
Mobile Moxie recently launched some cool new Chrome plugins for our main tools:
SERPerator:
https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof
Page-oscope: https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo
They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/
We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously?
Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup - Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we’re seeing?
And yes, we conduct a blind taste test in the studio with those chocolatey wonders….as well as Ring Dings (grin).
Special thanks to our new title sponsor of the show, SE Ranking. Check out their special giveaway to the EDGE audience!
News from the EDGE:
[00:03:27] Changing the Recommendations AFTER You Have Opted In? Really - Come on, Google Ads!
[00:14:33] Ring Dings vs. Ding Dongs
[00:16:09] New Title Sponsor: SE Ranking
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
[00:18:51] Local Search Is Showing More And More Spam And Fake Reviews, And Google Can’t Keep Up
[00:26:05] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:26:42] Top (3) GA4 features to help you find that lost data from UA
Barry Blast from Search Engine Roundtable:
[00:35:41] Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete - Link
[00:35:51] Dentists Now Can Use Google Local Service Ads - Link
[00:37:02] Team Member, Chad Pollitt, Participates in a Blind Taste Test: Ring Dings vs Ding Dongs!
[00:38:31] Report: Microsoft Bing To Add OpenAI's ChatGPT Feature - Link
Thanks to our sponsors!
SE Ranking: https://edgeofthewebradio.com/seranking
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It’s awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the target of search engine optimization, and we cut back to that show just to reflect. Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test. The Big G is always learning, and our job is feed the beast in order to win in search. Cindy Krum is a stellar player in the SEO constellation and we’re excited to unpack this first segment of her 2022 interview with us. Be sure to check out the second episode coming shortly!
[00:02:50] Introducing Cindy Krum
[00:06:04] A Throwback Moment on Entities from the 2018 Show with Cindy
[00:10:47] What are Entities?
[00:12:43] Contextualizing the Cute Puppy Search
[00:13:44] How Does Google Define an Entity?
[00:15:02] Did Google Use Links to Understand Entities in the Early Days of Search?
[00:16:23] How has the Knowledge Graph Evolved?
[00:17:35] Site Strategics: Title Sponsor of EDGE of the Web
[00:18:20] Mobile-First Indexing was a Misnomer. It had to do with Portabiity
[00:21:28] Entities Being Language Agnostic: HREFLang
[00:22:50] What is Above the Knowledge Graph? The Topic Layer
[00:26:26] You Can Guarantee that there's Another Training Benefit to What Google Rolls Out
[00:27:30] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix
[00:28:36] Moving from Monolithic to Micro Services
[00:30:31] Portability as it Applies to Passage Indexing
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
WIX https://edgeofthewebradio.com/wix
Follow Cindy Krum
https://www.facebook.com/cindy.krum/
https://www.linkedin.com/in/cindykrum/
https://www.instagram.com/mobilemoxie/
Mobile Moxie recently launched some cool new Chrome plugins for our main tools:
SERPerator:
https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof
Page-oscope:
https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo
They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/
We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this information-packed episode. All while asking what your SEO resolution is for the new year.
Below are some highlights of the discussion:
Should SEOs use Chat GPT for content creation? Or are there other ways it can be used (insert thinking face/chin scratch emoji)? Hit play now and join us on the first 2023 News from the EDGE podcast. . .
Follow us on Twitter and let us know how we did this show.
Help us out with a review of the show today!
Go to RatethisPodcast.com/EDGE
News from the EDGE:
[00:05:59] Is This Google’s Helpful Content Algorithm?
[00:15:38] Google to pay $29.5 million to settle DC, Indiana lawsuits over location tracking
[00:19:57] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:21:15] Is ChatGPT Really a “Code Red” for Google Search?
[00:33:-9] ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities
[00:36:52] EDGE of the Web Title Sponsor: Site Strategics
Barry Blast from Search Engine Roundtable:
[00:37:46] Barry Blast 1: Google’s Helpful Content and Link Spam updates were delayed due to the holidays.
[00:38:22] Barry Blast 2: Google’s Search Product Listings with price history graph
[00:38:25] Barry Blast 3: John Mueller of Google says that SEO skills needed for 2023 are “curiosity and persistence”
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Our final podcast of 2022 doesn’t fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian!
Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn’t get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else.
The connection between music theory and digital marketing is also explored, focusing on two main concepts:
If you like this show, let us know by going to RateThisPodcast.com/EDGE to share! Thanks for the great feedback this year.
Key Segments
[00:02:38] Introducing Dan Shure
[00:04:30] Always a Focus On Content Optimization
[00:08:05] Zero Time Thinking About E-E-A-T
[00:13:37] What is the QRG Really There For?
[00:14:50] Attention to Sentiment: Important Factor for SEO
[00:18:39] EDGE of the Web Title Sponsor: Page One Power
[00:19:33] Using Images to Secure the Topic of Your Article, Use Google Lens
[00:21:48] Looking At Content Optimization Like a Comedian
[00:25:45] Loss of Indexed Pages: The New First for SEO?
[00:27:02] Indexing: If It's Important, Link to it From Your Homepage
[00:30:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:31:33] Digital Marketing Lessons to Learn from Music
[00:38:50] Two Tools for Content Optimization from Dan Shure
Thanks to Our Sponsors!
Page One Power https://edgeofthewebradio.com/pageonepower
Wix https://edgeofthewebradio.com/wix
Follow Guest
https://www.twitter.com/dan_shure
https://www.linkedin.com/in/evolvingdan/
https://www.instagram.com/danshure
Experts On The Wire Podcast:
Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today’s digital consumers. There are some huge lessons that the EDGE team shares in common with Dan and his show. We were eager to discuss how podcasting flourished through COVID and what kept some of them afloat after. Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts - research.
Join one of the EDGE’s astute colleagues, Dan Shure, as we go on the Wire with this Expert!
[00:02:35] Introducing Dan Shure
[00:04:57] SEO Came From Necessity
[00:10:30] How the SEO Podcast Affected Dan’s Business
[00:12:14] Audio Quality Is a Separator in the Podcast Space
[00:15:54] When Dan's SEO Skills Took Off
[00:17:52] Some Lessons Learned About Podcasting
[00:18:09] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower
[00:19:01] Research is the Key
[00:22:24] Companies that Jumped Into Podcasting During COVID
[00:24:51] Oversaturation of the Medium?
[00:25:33] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:26:07] Podcast Tips: Equipment?
[00:27:26] Find Your Niche or Create One
[00:30:12] Education from the Podcast Discipline
[00:32:53] Asking 50 Experts
Thanks to our sponsors!
Page One Power https://edgeofthewebradio.com/pageonepower
Wix https://edgeofthewebradio.com/wix
Follow Guest
https://www.twitter.com/dan_shure
There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December’s link spam algorithm update and Erin’s EEEEEEEEEE onomatopoeia. . .
E-E-A-T
On top of that these two peas in a pod(cast) lament on an Elon Musk Twitter poll asking if he should step down as CEO. You can guess how that conversation went. Oh, and both of their Twitter accounts may or may not still be live. . .
Follow us on Twitter and let us know how we did on this show.
Help us out with a review of the show today!
Go to RatethisPodcast.com/EDGE
News from the EDGE:
[00:03:17] Google Reveals More Information About Search Status Dashboard
[00:08:54] Google December 2022 Link Spam Update Rolling Out Now
[00:12:35] EDGE of the Web Title Sponsor: Site Strategics
[00:13:05] E-E-A-T and major updates to Google’s quality rater guidelines
[00:25:29] Google E-E-A-T: How To Demonstrate First-Hand Experience
[00:27:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:28:38] Elon Musk’s poll results are in: He should step down, Twitter voters say
Barry Blast from Search Engine Roundtable:
[00:32:59] Barry Blast: Quick Roundup
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personifying Google. It’s understandable why it happens, but it can lead to false assumptions that get in the way of creating good content, the purpose of which is to help real people find the information they seek. When the sole purpose of content creation and SEO is to satisfy Google, then the crucial starting point of empathy for a human audience with real needs is subverted and long-term success may remain elusive. Google isn’t a person, nor a deity where SEOs serve as priestly intermediaries between it and clients trying to appease a jealous god. The antidote is a better mix of what is ethical and pragmatic.
Why do we anthropomorphize Google? As marketers, we have even more of a challenge to steer away from ascribing humanistic traits to the search engine. Marketers can easily fall into being seen as the “bishops” of Google, revealing the will of the almighty “G” by our clients if we’re not careful.
The challenge is the continual rewards of ranking and traffic. Writing to win in favor of Google doesn’t always mesh with writing to solve the problem the searcher may have. Writing content that meets the need of the searcher must be the principle we hold.
Norm encourages SEOs, and people in general, to stop anthropomorphizing brands and look deeper.
Let’s see how many analogies and metaphors we can fit in… on the EDGE!
Key Segments:
[00:07:38] Why do we personify Google?
[00:12:11] Looking for Patterns
[00:16:46] Replicating the Process of Human Reading
[00:19:31] Marketers as High School Guidance Counselors
[00:23:33] EDGE of the Web Title Sponsor: Page One Power
[00:25:10] Writing Like Wikipedia
[00:30:04] Engineering the Best Possible User Experience
[00:33:46] Standing on the Shoulders of the Original Google
[00:35:58] SEOs are Not Priests of the Temple Google
[00:37:41] Some People Just Have to Touch the Plate
[00:40:35] Anthropomorphization of AI Content
[00:48:01] The Web is a Mirror and What It Reflects Is Us
Thanks to our sponsor!
Page One Power: https://edgeofthewebradio.com/pageonepower
SHOW REFERENCE LINKS
Connect with Norm Vogele and Page One Power
Twitter: @aka_norman https://twitter.com/aka_norman
LinkedIn: https://www.linkedin.com/in/norm-vogele-60363076/
Twitter: @pageonepower https://twitter.com/pageonepower
LinkedIn: https://www.linkedin.com/company/page-one-power/
Facebook: https://www.facebook.com/PageOnePower
Instagram: https://www.instagram.com/pageonepower/
“Welcome back to the EDGE,
In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We'll be taking a closer look at each of these stories and the implications they have for the SEO industry.“
That….has to be our lamest intro…..brought to you by ChatGPT!
We covered articles from SEL, SEJ, and SER this week. Dialing into focus is the use of ChatGPT and SEO content. What could possibly go wrong?
Join us and catch up on our choice picks in the news this week.
News from the EDGE:
[00:05:40] All of your sites can now be on page one of Google results!
[00:11:14] The Next Phase in the HELPFUL CONTENT UPDATE is Rolling Out
[00:16:51] EDGE of the Web Title Sponsor: Site Strategics
[00:18:24] ChatGPT Content for SEO?
[00:26:23] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
Barry Blasts from Search Engine Roundtable:
[00:28:06] Google's John Mueller Says HTML Sitemaps Should Never Be Needed - Link
[00:28:52] Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was - Link
[00:030:14] Google Tests Removing Estimated Number Of Search Results Again - Link
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. He’s constantly experimenting with using his own successful Video SEO Show and has developed a robust array of best practices.
Dre opines on the importance of video for engagement, overall SEO, and its usefulness in owning the most pixels in the SERP. He explores how to use the EAT (Expertise, Authority, and Trust) framework for video and then dives into YouTube optimization.
As Dre said, “Just press record,” so that’s what we’re going to do right now. . . on the EDGE!
[00:02:47] Introducing Paul Andre de Vera
[00:06:29] Owning the Pixels on Page One
[00:08:00] It’s All About Engagement
[00:09:33] Getting Video Wrong
[00:10:07] Be a Real Person NOT a Persona & EAT
[00:14:32] EDGE of the Web Title Sponsor: Site Strategics
[00:17:45] YTO – YouTube Optimization
[00:22:16] How Long to See Impacts of Video Optimization?
[00:27:33] Google Loves Livestreaming
[00:27:49] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:28:23] Pro Tip: Just Press Record
Thanks to Our Sponsors!
Site Strategics sitestrategics.com
Wix: edgeofthewebradio.com/wix
Follow the Guest:
https://www.twitter.com/paulandre
https://twitter.com/SEOvideoSHOW
https://www.youtube.com/@SEOVideoShow
https://facebook.com/paulandredevera
Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News…….and Newsmax (don’t judge us).
Follow us on Twitter and tell us how we did on this show.
Help us out with a review of the show today!
Go to RatethisPodcast.com/EDGE
News from the EDGE:
[00:02:39] Don’t promise your clients page 1 rankings. You might get sued - By Google
[00:05:49] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:06:38] Google’s suspensions policy for Display and Video
[00:08:25] Check your WordPress version, lots of security updates before version 6.0.3
[00:16:01] EDGE of the Web Title Sponsor: Site Strategics
[00:16:56] A Senator’s warning about TikTok and letting kids get on the app: He says we should ban it
[00:22:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
Barry Blast from Search Engine Roundtable:
[00:23:23] Google Discover performance reports improve accuracy - Link
[00:24:35] Google: If Your Most Important Page Is Terrible, Then That Is Not Good For SEO - Link
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Page One Power https://edgeofthewebradio.com/pageonepower
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine