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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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Now displaying: Page 3
Sep 1, 2023

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO channel, the impact of current events on the buyer journey, and the role of AI in content creation. From optimizing video assets to navigating the landscape of content creators, they provide insights and strategies to stay ahead SEO landscape. Sara shares her tactical practices to stay informed in the ever adapting SEO industry. AI is barging into the SEO scene, we're providing precisely what’s needed for you to maintain a competitive advantage on this episode of The EDGE!

Key Segments

[00:03:19] Introducing Sara Taher 

[00:04:45] What Is The Future Of Entity SEO And It's Role In Emerging Technologies?

[00:12:41] How Much Traffic Could You Lose When SGE Comes Into Play? 

[00:14:40] EDGE of the Web Title Sponsor: Site Strategics

[00:15:25] Sara’s Thoughts On Use of AI Content

[00:19:27] Integrating AI Into Entity SEO 

[00:23:35] What Kind of Sources Are There to Stay Heavily Informed in SEO?

[00:25:10] How Do You Balance Industry Changes With Long Term SEO Strategy?

[00:31:19] EDGE of the Web Sponsor: Wix 

[00:31:59] What is Sara’s ‘Freestyle’ SEO?

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow our Guest

https://twitter.com/SaraTaherSEO 

https://www.linkedin.com/in/sara-seo-specialist

Aug 25, 2023

Sara Taher is a strong presence in the SEO industry, but oh, so humble.  

Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We’re migrating from volume concepts of SEO to intent oriented matches.  But clearly, we've heard the call of AI for SEO.  How do they really work together?   You’ve heard it time and time again, quality over quantity, but let’s hear Sara very clearly……it’s about the user.  If you’re not reading their signals, you're not connected.

Key Segments:

[00:00:36] Introducing Sara Taher

[00:01:48] Sara’s History In Digital Marketing 

[00:03:35] How Does Entity SEO Differ From Traditional SEO?

[00:05:30] Examples of Entity SEO 

[00:11:12] How Important is Google’s Knowledge Graph?

[00:11:56] EDGE of the Web Title Sponsor: Site Strategics

[00:12:42] Looking Into The User Experience

[00:19:04] EDGE of the Web Title Sponsor: Brightlocal

[00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy?

[00:23:43] Misconceptions About Entity SEO

[00:30:25]  EDGE of the Web Sponsor: Wix 

[00:31:03] AI Tools For Entity SEO

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Brightlocal: https://edgeofthewebradio.com/brightlocal 

Wix: http://edgeofthewebradio.com/wix

Follow our Guest

https://twitter.com/SaraTaherSEO 

https://www.linkedin.com/in/sara-seo-specialist 

Aug 23, 2023

Welcome back to another episode of The EDGE, we’ve got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update. 

But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance!

Don’t skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web!

News from the EDGE:

[00:04:49] Google Adds New Features To SGE Focused On Education

[00:11:09] EDGE of the Web Title Sponsor: Site Strategics

[00:12:10] Google’s plan to purge inactive accounts isn’t sitting well with some users

[00:15:51] EDGE of the Web Sponsor: Brightlocal

[00:17:30] Is Google Collecting Children’s Data For Ads? New Report Sparks Concern

AI Blitz:

[00:23:30] The new Bing has failed to take any market share from Google after six months

[00:26:24] AI-generated art cannot be copyrighted, rules a US Federal Judge

AI Tools:

[00:28:21] Mixo- Launch a startup in seconds with AI

[00:30:29] Sibyl AI- An AI-powered spiritual guide

[00:33:03] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:34:52] Barry Blast 1: Google stops testing links in Search Generative Experience snapshot answers 

[00:36:09] Barry Blast 2: Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Brightlocal https://edgeofthewebradio.com/brightlocal

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Aug 18, 2023

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navigating the world of podcasting, while maintaining a healthy relationship with your work. Plus, hear all the insider tips on creating your own show and securing those pivotal sponsorships. It’s a podcast about podcasts, you heard that right, We’ve got everything you need to know here on The EDGE of the Web!

Key Segments:

[00:03:24] Introducing Sarah McDowell   

[00:04:53] Sarah’s History With Podcasting 

[00:11:58] What Has Sarah Learned In Her Podcast Journey?

[00:14:13] EDGE of the Web Title Sponsor: Brightlocal

[00:15:11] Should You Get Into Podcasting?

[00:23:11] How To Secure Podcast Sponsors 

[00:28:24] EDGE of the Web Sponsor: Wix 

[00:29:05] Captivate: Free Podcast Course

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Brightlocal: https://edgeofthewebradio.com/brightlocal 

Wix: http://edgeofthewebradio.com/wix

Follow Guest:

https://www.twitter.com/sarahmcduk 

https://www.linkedin.com/in/sarahmcduk

https://www.instagram.com/sarahmcduk

https://www.twitter.com/seomindsetpod

Aug 15, 2023

Americans FEAR AI!

Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after full migration. The New York Times won't let you use their content for AI training, and Amazon's cooking up AI tools for sellers. Plus, Americans are spooked by AI – we've got the numbers. Dive into our whirlwind of SEO on this week's News from the EDGE!  

News from the EDGE:

[00:03:44] Google reduces the visibility of HowTo and FAQ rich results in search 

[00:08:16] EDGE of the Web Title Sponsor: Site Strategics

[00:09:16] Google Launches Beginner-Friendly GA4 Training Course 

[00:11:58] New York Times: Don’t use our content to train AI systems[00:15:38] EDGE of the Web Sponsor: Brightlocal

AI Blitz:

[00:17:36] New: Bing Search Select Text to Search 

[00:18:38] Amazon Reportedly Testing Generative AI Tools For Sellers

[00:24:41] Poll Shows Americans FEAR AI 

AI Tools:

[00:26:12] Guidde

[00:27:52] 60sec.site

[00:28:49] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:32:41] 75% Of SEOs Are Not Happy With Google Analytics 4 

[00:34:07] Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site    

Brightlocal  https://edgeofthewebradio.com/brightlocal

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Aug 14, 2023

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset.

Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations.

Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges.

In this episode, Sarah shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. She also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field.

So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in!

Key Segments:

[00:01:54] Introducing Sarah McDowell 

[00:04:54] Understanding What the SEO Mindset is All About?

[00:16:16] EDGE of the Web Title Sponsor: Site Strategics

[00:17:02] Significance of Actually Getting Stuff Done

[00:20:19] Sarah’s Most Difficult Topic to Work on, For Personal Growth as an SEO

[00:24:46] EDGE of the Web Title Sponsor: Brightlocal

[00:25:45] How Do You Manage The Constant Change of Information as an SEO? 

[00:30:05] EDGE of The Web Sponsor: Wix 

[00:30:49] Best Advice For a Healthy Work-Life Balance

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Brightlocal: https://edgeofthewebradio.com/brightlocal 

Wix: http://edgeofthewebradio.com/wix

Follow Guest

https://www.twitter.com/sarahmcduk 

https://www.linkedin.com/in/sarahmcduk/ 

https://www.instagram.com/sarahmcduk/

https://www.twitter.com/seomindsetpod 

Aug 10, 2023

We’re back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposes…how is this healthy for the web? Google’s stirring the pot, but we’ve got what you need to stay in the loop on this week's News from the EDGE!

News from the EDGE:

[00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List
[00:08:05] EDGE of the Web Title Sponsor: Site Strategics
[00:09:13] Google Ranking Algorithm Research Introduces TW-BERT
[00:16:20] Google says all online content should be available for AI training unless publishers opt-out
[00:24:52] EDGE of the Web Sponsor: Brightlocal

AI Blitz:

[00:26:37] Nvidia reveals new A.I. chip, says costs of running LLMs will ‘drop significantly’

AI Tools:

[00:27:41] VocalReplica
[00:28:43] Looka
[00:29:17] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:30:28]: Google Search Major League Baseball "Recent Featured Highlights"
[00:32:54] Google: Maybe Don't Let Google Search Index Your AI Chatbot Output

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site
Brightlocal  https://edgeofthewebradio.com/brightlocal
Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Aug 7, 2023

Long live the Radish King.

Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for SEOs, as Dr. Pete and Erin Sparks talk about E-E-A-T, What is real vs. fiction in regards to AI, and if there will ever be such a thing as Predictive SEO. 

[00:03:16] Introducing Marketing Scientist, Dr. Pete Meyers
[00:05:19] AI and SEO
[00:06:21] “I think we should panic” - Dr Pete Meyers
[00:10:39] E-E-A-T: Product Reviews Update
[00:15:18] EDGE of the Web Title Sponsor: Brightlocal
[00:16:18] What is real? What is fiction?
[00:23:08] Predictive SEO
[00:30:40] EDGE of The Web Sponsor: Wix 
[00:31:22] Combating against Black Hat Tactics with AI

Thanks to our sponsors!
BrightLocal: https://edgeofthewebradio.com/brightlocal
Wix: https://edgeofthewebradio.com/wix

Follow our Guest:
https://www.twitter.com/dr_pete
https://www.linkedin.com/in/drpete/
https://mastodon.social/@dr_pete

 

Aug 3, 2023

Mordy’s in a Box!

Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues.  A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies.  We dove in to the AI side deeply and came out with a huge win!  We now can all have Mordy’s desk as a virtual background!  This is for all of the #SEO community!  Go to MordysRingTone.com today to download the image for your virtual upgrade!

News from the EDGE:
[00:05:32] X launches creator ads revenue sharing program
[00:10:21] EDGE of the Web Title Sponsor: Site Strategics
[00:11:25] Universal Analytics still processing data one month after ‘sunset’
[00:18:08] Google testing links directly in Search Generative Experience snapshot answers
[00:23:34] EDGE of the Web Sponsor: BrightLocal
[00:24:48] Google Updates Product Ratings Policies On Automated AI Content


AI Tools:
[00:30:16] 15 YouTube Video Summarizer AI Tools to Check Out
[00:31:13] NicheBot- Find niche business ideas with AI 
[00:32:53] Castmagic- Turn long-form audio into ready-to-use content assets, instantly
[00:35:25] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:
[00:37:25] Barry Blast 1: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content

Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site    
Brightlocal  https://edgeofthewebradio.com/brightlocal 
Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Aug 2, 2023

Guiding the Buyer's Journey

After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algorithm. In this episode, Dr. Pete shares his perspective on the SGE generative experience, as well as how site owners can utilize the new SERP. Google, Google, and more Google is what’s in store today. Learn how to seize control of your customer’s journey in this episode of EDGE of The WEB!

Key Segments:

[00:03:03] Introducing Marketing Scientist, Dr. Pete Meyers
[00:13:33] EDGE of the Web Title Sponsor: Site Strategics
[00:14:49] Dr. Pete’s Biggest Takeaways from Google I/O 
[00:18:42] Should Site Owners Anticipate Traffic Loss? 
[00:23:56] How Will Google's Generative AI Change The Buyer's Journey?
[00:27:34] Does Google Have The Rights To Your Content?
[00:29:05] EDGE of The Web Sponsor: Wix 
[00:32:25] Will Google Remove Query Reporting Due To Privacy Purposes?
[00:35:14] How Can You Control The Buyer’s Journey Moving Forward?
[00:37:28] The Impact Of Paid Ads In The New Journey Funnel

Thanks to our Sponsors!
Site Strategics http://edgeofthewebradio.com/site  
Wix: http://edgeofthewebradio.com/wix   

Follow our Guest:
https://www.twitter.com/dr_pete
https://www.linkedin.com/in/drpete/
https://mastodon.social/@dr_pete

Jul 25, 2023

The “X” Factor

We’re back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it’s wings as Elon Musk leads a massive rebrand to “X”. Google takes strides in promoting brand trust on the SERP with its latest updates on the misrepresentation policy. Plus, is Apple making moves in the AI space? Get ready to ‘X’pand your SEO game on this ‘X’hilerating feature of News from the EDGE! 

And ask Mordy what he thinks about the rebranding…..go ahead, we dare you….

News from the EDGE:

[00:05:17] Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send

[00:13:23] Google updates Misrepresentation Policy with key information on building trust

[00:18:44] Washington Post shares SEO and web performance guidelines

[00:23:14] EDGE of the Web Title Sponsor: Site Strategics

AI Blitz:

[00:24:26] OpenAI’s head of trust and safety Dave Willner steps down

[00:26:32] Wix AI Site Generator Creates Entire Website: Images, Text – Everything

[00:29:51] Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals

[00:30:54]  EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

AI Tools:

[00:32:51] Circleback

[00:33:28] SumUp 

Barry Blast from Search Engine Roundtable:

[00:34:26] Google: Expect A Confirm Google Algorithm Update This Summer

[00:36:15] Google: A Good Page Experience Doesn't Fix Other SEO Problems

Thanks to our sponsors!

Site Strategics

Inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

 

Jul 24, 2023

Glenn Gabe is back for more on The EDGE! Glenn has over 27 years of experience in SEO, plays as a major contributor in the field. This week we discuss the current state of the SEO industry and Google SGE. Glenn gives real life scenarios of mistakes he’s seen throughout the years so you don’t make them yourself. Plus, a some AI talk sprinkled throughout! Stay up to date with the OG himself, on this must-listen feature of The EDGE of The Web SEO Podcast! 

[00:00:42] Introducing GSQI SEO Consultant, Glenn Gabe  
[00:04:39] Should Sites be Optimizing for SGE?
[00:07:25] What Impact Does Featured Snippets Have on Links?
[00:11:03] How do Sites Achieve Featured Snippets?
[00:12:12] How Can SEO’s Move Forward With AI Content?
[00:14:51] How Will Google Respond to the Severe Influx of AI Content?
[00:17:21] EDGE of the Web Title Sponsor: Site Strategics
[00:18:06] Do AI Tools Provide False Positives on Human Generated Content?
[00:21:19] The One Thing Holding AI Back
[00:24:01] Beware of the Disavow Tool!
[00:35:38] EDGE of the Web Title Sponsor: Wix
[00:36:29] Pro Tip From Glenn Gabe

Thanks to our sponsors!

Site Strategics http://edgeofthewebradio.com/site  
Wix: http://edgeofthewebradio.com/wix  

Follow our Guest

https://twitter.com/glenngabe
https://www.facebook.com/gsquaredinteractive
https://www.linkedin.com/in/glenngabe/
https://mas.to/@glenngabe

Jul 18, 2023

Has AI Fallen Off?

Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can’t stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren’t at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we’ve got another great episode here for you on News From the EDGE!

News from the EDGE:

  • [00:03:28] Google’s Core Web Vitals INP Issues Email Causing Concern
  • [00:12:25] Google On Fixing Discovered Currently Not Indexed
  • [00:16:40] EDGE of the Web Title Sponsor: Site Strategics
  • [00:17:42] AI vs. Humans - The SEO Content Experiment

AI Blitz:

AI Tools:

  • [00:35:28] Time Hero
  • [00:37:04] Supermeme

Barry Blast from Search Engine Roundtable:

Thanks to our sponsors!

Follow Us:

#StandwithUkraine edgeofthewebradio.com/ukraine

 

Jul 14, 2023

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There’s so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast!

Key Segments:

[00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe 

[00:07:54] What Sparked Glenn to Begin Educating the SEO Community?

[00:10:30] Choosing Impactful Topics When Writing Blog Posts 

[00:14:04] Is Volatility on Google Higher Than Ever?

[00:19:26] EDGE of the Web Title Sponsor: Site Strategics

[00:20:11] What Tools Does Glenn Use To Retrieve Data? 

[00:23:06] What Kind of ‘False Flags’ Arise in SEO?

[00:33:21] EDGE of The Web Sponsor: Wix 

[00:34:03] How Should You Focus on Tracking SERP Features?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/glenngabe

https://www.facebook.com/gsquaredinteractive

https://www.linkedin.com/in/glenngabe/

https://mas.to/@glenngabe

Jul 12, 2023

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE!

News from the EDGE:

[00:03:14] Google Details SEO Guidance for Content Syndication Partners

[00:12:55] Google Ads Launches New Tool to Help Marketers Connect With Gen Z

[00:16:00] Threads Reaches 100 Million Members in Record Time

[00:19:45] EDGE of the Web Title Sponsor: Site Strategics

[00:20:40] Google Analytics Violates GDPR, Says Swedish Watchdog

AI Blitz:

[00:21:53] Code Interpreter Comes to all ChatGPT Plus Users - ‘anyone can be a data analyst now’ 

[00:22:45] OpenAI Introduces a Team Dedicated to Stopping Rogue AI

[00:23:59] Google Calls for Public Discussion on AI use of Web Content

[00:27:53] EDGE of the Web Sponsor: Inlinks

AI Tools:

[00:29:10] Voice Jacket

[00:29:24] Memento AI

[00:30:58] Dectopus 

Barry Blast from Search Engine Roundtable:

[00:32:16] Google Ads to Remove Examples From Legal Requirement Policies

[00:33:29] Google Search Ranking Algorithm Update & Volatility Super Heated

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Jul 10, 2023

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it’s crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast!

Key Segments:

[00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton

[00:04:40] How do you enter the international SEO space with a client?

[00:07:03] The best way to structure international website URL

[00:10:00] What is hreflang and what does it signal to search engines?

[00:15:59] What practices should an organization consider when deploying international SEO?

[00:18:47] EDGE of the Web Title Sponsor: Site Strategics

[00:19:48] Differentiation of content based on culture when translating websites for international SEO? 

[00:29:38] EDGE of The Web Sponsor: Wix  

[00:30:17] Where does AI fit in international SEO? 

[00:34:14] Understanding the importance of E-E-A-T when translating a website

[00:36:47] Gemma Houghton’s pro tip in international SEO

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/GemHoughton 

https://www.linkedin.com/in/gemmahoughton/

 

Jul 6, 2023

The triad is back amidst Jacob’s return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE!

News from the EDGE:

[00:03:18] Google removes Canada news links in response to Online News Act

[00:17:15] Twitter Didn’t Just Block Unregistered Users, It Blocked Google Search 

[00:21:52] EDGE of the Web Title Sponsor: Site Strategics

[00:22:45] Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover

[00:25:34] GA4 Readiness: 23% Have Fully Adopted, 50% Still Learning, 16% Yet To Begin

[00:27:23] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:28:41] AI is going to be used to decipher ancient languages 

[00:28:51] AI is going to tackle climate change

AI Tools:

[00:29:40] Supertools

[00:29:54] Submagic 

Barry Blast from Search Engine Roundtable:

[00:31:10] Barry Blast 1: Google’s search generative experience shows local store inventory

[00:32:31] Barry Blast 2: Google Analytics UA 3 is still collecting data, but Google says not for long 

[00:33:17] Barry Blast 3: Google search showing 50% fewer Twitter URL’s after Twitter blocked unregistered users

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Jun 28, 2023

Jacob’s off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that’s happening. Nothing could go wrong there

Giving the news from the upcoming Skynet, for the end of June 2023.

News from the EDGE:

[00:05:29] There’s something new in Google Search Console

[00:09:55] EDGE of the Web Title Sponsor: Site Strategics

[00:10:26] There’s something gone from GA4

[00:13:46] And YouTube says - “No More Confusion” from Fan Accounts

[00:16:02] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:17:05] Google's Gary Illyes: Don't Use AI & LLMs To Diagnose SEO Issues

[00:20:00] AI Topics From Google Search Central Live Tokyo

[00:22:46] Study shows developers training AI are using AI

AI Tools:

[00:25:22] 5 Useful ChatGPT Plugins 

[00:27:20] Automatically Generate FAQ content 

[00:29:08] Turn Your Data into Meaningful Narrative

Barry Blast from Search Engine Roundtable:

[00:30:37] Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update?

[00:32:21] Google: Launching A New Domain Before Migrating Content To It Reduces Some Risk

 

Thanks to our sponsors!

 

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

 

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

 

#StandwithUkraine edgeofthewebradio.com/ukraine

Jun 25, 2023

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in’s and out’s of SEO on a global level on this week's episode of The EDGE of The Web Podcast!

Key Segments:

[00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton

[00:07:39] What is international SEO for an Organization?

[00:09:00] Multilingual SEO Opposed to International SEO

[00:11:55] What is the Concept of Internationalization?

[00:13:44] Globalization vs. Internationalization 

[00:16:01] EDGE of The Web Title Sponsor: Site Strategics

[00:16:48] Biggest Opportunities and Misconceptions in International SEO 

[00:21:31] What Does International SEO do for a Brand?

[00:23:12] EDGE of The Web Sponsor: Wix 

[00:24:05] How do you Forecast Potential Investment and Potential Return? 

[00:26:12] What’s the Hardest Form of International Marketing to Get Into?



Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/GemHoughton 

https://www.linkedin.com/in/gemmahoughton/ 

Jun 21, 2023

Wouldn’t you like to have your living room decorated by an AI bot? What could go wrong there?

In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews.

Great articles from Seach Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others. Jammed-packed it is! Plus, Mordy swears a lot…..so there’s that.

News from the EDGE:

[00:05:15] Perspectives Are In Mobile Search

[00:11:25] Major Update for Looker Studio and GA4

[00:15:47] Trust in Online News is Shifting, but to Who?

AI Blitz:

[00:24:30] Amazon is using generative A.I. to summarize product reviews

[00:28:09] Google’s Bard Paused in the EU. What’s Behind the Delay?

AI Tools:

[00:30:07] Vimeo’s new AI script generator will write corporate marketing filler in seconds

[00:33:21] AI-Chat Interior Designer- Design your dream space with real-time AI chatbot

Barry Blast from Search Engine Roundtable:

[00:35:13] Google Search For Clothing Adds Virtual Try-On Models

[00:38:53] Google Sues Business Over Alleged Fake Business Profiles & Reviews

[00:10:07] EDGE of the Web Title Sponsor: Site Strategics

[00:23:10] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Jun 16, 2023

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE! 

Key Segments

[00:03:05] Daniel K. Cheung Background Intro

[00:05:50] Recommended Tools for Creating and Validating Schema 

[00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level? 

[00:13:13] Significant Links & Related Links… What are they? 

[00:15:22] “Is Part Of” Properties 

[00:17:21] Nesting Your Business Details in Schema 

[00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors 

[00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools? 

[00:29:15] Structured Data Pro Tip From Daniel K. Cheung 

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://www.danielkcheung.com.au/

https://twitter.com/danielkcheung 

https://au.linkedin.com/in/danielkcheung

Links for Your Schema Dev Time:

Jun 14, 2023

Episode 600 folks… we made it! Today’s news brings a full package of AI, along with Mordy’s catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing. 

New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE!

!600!

Thanks to everyone for giving us support over the years.

News from the EDGE:

[00:01:29] EDGE’s 600th Episode!

[00:06:36] ChatBot Players: Three Different Chatbots Take on the News… What Could Go Wrong?

[00:12:03] EDGE of the Web Title Sponsor: Site Strategics

AI Blitz:

[00:13:15] Reddit Launches New Ad Products To Boost Conversions

[00:17:14] Linkedin Ads Rolling Out Generative AI

[00:18:25] Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code

[00:20:35] AI Will Be Built Into All Of Meta’s Products

[00:22:23] ChatBot Players: Trying the AI Scripts One Last Time

AI Tools:

[00:30:50] Roast - Uses AI to Optimize Your Dating Profile

[00:31:25] Bard - Google Chrome Chat Box Extension

[00:31:58] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:33:29] Barry Blast 1: Google Generative Experience Gets A Quality Update And Major Speed Boosts

[00:34:22] Barry Blast 2: Google Ads Industry-Wide Blocks for Trademarks Are Going Away

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Jun 9, 2023

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkment into the proliferate world of schema. Enjoy as host Erin Sparks and Daniel enter a rabbit hole in the discussion of Nested Schema, Semantic SEO, Entity Maps, and more on this exciting episode of the EDGE!

Key Segments

[00:02:58] Introducing Semantic SEO Consultant, Daniel Cheung

[00:10:13] Evolution of SEO: How Google Operates Beyond Keywords

[00:13:44] Why are SEO’s Struggling to Adapt to Structured Data?

[00:16:47] Entity Maps of Schema Markup 

[00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/site

[00:21:37] Nested Schema and Where to Use It

[00:26:02] What is the Importance of the About Property in Schema?

[00:32:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:32:45] What to Avoid Mentioning in Schema Markup

[00:35:22] Difference Between Significant Links and Relevant Links

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site 

Wix: http://edgeofthewebradio.com/wix 

Follow Our Guest

https://www.danielkcheung.com.au/

https://twitter.com/danielkcheung

https://www.facebook.com/=

https://au.linkedin.com/in/danielkcheung

Jun 6, 2023

Erin jumped out of this week’s news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We’re getting wrapped up in AI here, but there’s going to be more to come next week!

Oh yeah - tweet Mordy more SGE examples, would ya? He loves it.

News from the EDGE:

[00:02:55] How’s that new Generative AI search result going for you…. S…l…o…w…l…y?

[00:07:43] EDGE of the Web Title Sponsor: Site Strategics

[00:09:04] Which video platform is the most profitable for the creators?

AI Blitz:

[00:11:25] We turned Search Engine Land into a chatbot

[00:13:48] Google Bard now can use your device’s precise location for more relevant local results

[00:14:01] Bing Chat gains Android home widget and improved sports scores

[00:15:59] Americans Know About ChatGPT But Few Use It, Survey Finds

[00:17:45] AI eliminated nearly 4,000 jobs in May, report says

AI Tools:

[00:20:47] HireAI

[00:23:22] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:24:54] Google Rolling Out Multiple Featured Snippets On Desktop Search

[00:26:19] Bing Teases Bing Chat Webmaster Tools Reporting - It's Almost Ready

[00:27:17] Microsoft: Bing Chat To Work On All Browsers Soon

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Jun 1, 2023

More AI and Google for you! We’ve got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE! 

News from the EDGE:

[00:04:35] Google Marketing Live 2023, Everything You Need to Know LINK

[00:07:57] Google Search Console Performance Report Delayed LINK

[00:09:11] EDGE of the Web Title Sponsor: Site Strategics

[00:10:20] Google Search of Today Won’t Exist in 10 Years LINK

AI Blitz:

[00:12:42] Google Opens Access to Search Generative Experience Today LINK

[00:15:28] New Superbug-Killing Antibiotic Discovered Using AI LINK

[00:17:35] Meta’s Speech AI Models Support over 1,100 Languages LINK

[00:20:23] AI Scams Targeting Older Americans LINK

AI Tools:

[00:24:40] Zipchat - AI Chatbot Powered By GPT-4 LINK

[00:25:06] Logic Loop - Query Your Data Conversationally LINK

[00:26:04] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:28:20] Barry Blast 1: Google Announces New Topic Authority System LINK

[00:29:20] Barry Blast 2: Google Has Done it’s Last Mobile-First Indexing Switch After 6 Years LINK

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

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