Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be studying for a law degree and got bored. He was the VP of Operations at Distilled before leaving in 2015 to start Aira. Paddy is also the author of "The Link Building Book" and has spoken at a number of different conferences including SMX Sydney, MozCon, BrightonSEO, SES, Marketing Festival and SAScon.
In this podcast, Paddy wanted to talk with us about the lessons he has learned in running an SEO agency for the last two years. Like I said earlier, he started Aira in 2015 and it has now grown to 12 people! What has he learned and what advice can he give to other agency owners. Plus, we saw a great presentation that Paddy did at last year's BrightonSEO conference called, "Sustainable Content Marketing." We wanted to discuss with him some of the points he made in that presentation and how you can use them to help build a sustainable content marketing plan for your business or clients (plus earn some great links!)
Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes!
What are programmatic ads and what tools do you need to use for programmatic? Maureen breaks all of that down in this episode (and be sure to download her whitepaper, link is below!) Plus, in the MarTech segment, Douglas Karr talks about his experience with programmatic ads as well.
Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher!
Mike Arnesen is the owner and CEO of Upbuild, a 100% remote consulting agency that specializes in end-to-end optimization. Mike joined us on the podcast from his home office in Portland, OR and we wanted to talk with him about his unique way of running an agency.
Upbuild is not your average consulting agency. They have a small team and each team member is only in charge of four clients...that's it. They also vote on whether they should work with a new client, and if it is not unanimous, then they don't work with them. And did I mention they are all remote?
Mike is also very passionate about culture and has great thoughts on building company culture. He even wrote a great blog for one of their clients about how he built his culture-first company.
Listen to our latest podcast in the player below!
Time Stamps
4:45 - Start of the News
18:55 - Start of Interview
Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2017 and his fascination with Unicorns.
Larry Kim founded WordStream in 2007 as a consultancy while it funded a team of engineers to develop and design software for search engine marketing automation. He is also a frequent blogger for Search Engine Land, Search Engine Journal, Moz, Inc. Magazine, and others.
In our conversation, we dive deep into PPC and SEO with Larry and we find out more about his history, his 2-year-old son (#PPCKid), and his thoughts on the future of digital marketing. It was a fun interview with Larry and we hope our listeners enjoy our conversation!
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Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the show, moved to a different radio station, to now broadcasting out of our own podcast studio in downtown Indianapolis. Thank you to everyone who has listened in the last five years!
On this special 5th anniversary episode, we are lucky to be joined by Dan Shure, Founder of Evolving SEO, and fellow podcaster - the host of Experts on the Wire. Dan and his wife Sarah run Evolving SEO together in Worcester, Massachusetts and he's also an associate at Moz.
We had a great conversation with Dan about SEO which focused on how to find gaps in content, which he called "Opportunity Gaps." Plus, we discuss how branding/advertising and SEO can intersect and can you make improvements to your homepage's meta description? You bet you can! Listen to Dan talk about how Macy's fails at this but gives several examples of who has great meta descriptions!
We also spend some time in the show discussing podcasting with Dan and talk about lessons we both have learned from doing our podcasts. Strangely enough, we also find out that the initials of both of our podcasts are "E-O-T-W." Weird...
It was a fun conversation and we hope to have Dan on again in the near future!
With Douglas Karr of MarTech, we talk about a recent blog post on their website in which they argued that lead forms are dead. Do you agree? Find out about these topics and more, today on the EDGE!
Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content.
As he says in the podcast, marketers spend too much time focused on what content is and not what it does. Content is a noun - it is people, places, and things.
Plus, we talk a little bit about his latest blog on Moz.com - how to do effective email outreach.
This week on MarTech, Douglas Karr talks about an interesting infographic from Salesforce explaining about how to create a customer journey map.
All these things and more, this week on the Edge!
Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss how to make the best of your marketing efforts within Google Analytics.
Some of the topics we cover include:
- Campaign tagging
- Creating Custom Channels & Dimensions
- Filtering out spam traffic
This is a deep-dive into Google Analytics, so if you are a beginner to Google Analytics, we recommend that you have your analytics account open to help you know what we are talking about.
Plus, we catch up with Douglas Karr of the Marketing Tech Blog to discuss one of his latest blogs titled: "What Strategies, Tactics, and Channels Should Marketers Focus on in 2017"
A great episode this week on Edge of the Web!
Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week.
Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year.
This episode we are talking about the study called "The State of the Connected Customer" and how it relates to B2B companies and B2C companies.
Plus, Mathew is focused on writing his new book that will be released in early 2018. A title for the book has not been decided upon, but we discuss a good amount of the book's content in this episode.
Also this week we talk with Douglas Karr of the Marketing Tech Blog and find out who were the most loved MarTech companies of 2016.
All this and more, this week on the EDGE!
<h3>SHOW NOTES: </h3>
6:45 - Start of News Segment
16:15 - Start of Interview with Mathew Sweezey
1:03:35 - Beginning of Segment with Douglas Karr
Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy!
Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to learn from one of the industry's best.
Plus, some big changes are happening to the Marketing Technology Blog - so we check in with Douglas Karr about the latest updates. Plus, should you ditch your elevator speech when going to a networking event? Doug explains how you can get more out of these events by doing so!
Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with research partners like Buffer, Wistia, and MadMimi to test some […]
The post EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We are talking this week to Amy Harrison, a copywriter based in Brighton […]
The post EP 206: Is Your Copy Selling You Short? w/Amy Harrison appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we’ve never tackled the topic of International SEO and translating content – so we had to have Zeph on to tackle […]
The post EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
Talia Wolf is one of the industry’s top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rate optimization on stages such as Google, Unbounce, MozCon, Search Love, CXL Live, and Learn Inbound. We […]
The post EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It’s a huge environment to talk about and we going to be talking to […]
The post EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
We are excited to be joined this week by Garth O’Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strategy. Plus, we also talk with Garth about how to change a company culture […]
The post EP 202: Managing a Global SEO Strategy w/Garth O’Brien appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz within the last month and is putting together his task list and […]
The post EP 201: In-House SEO vs. Agency SEO w/Jason White appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We’ve come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with your 200th episode than some steak, and Prime 47 stepped up and delivered! […]
The post EP 200: Steaks, Spirits, & SEO appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
As digital marketers, do you know when your message isn’t hitting the mark? Or more importantly, why? Solving the “what” the customer is looking for is not the equation, but the “why” they are looking for should be the goal of digital marketing. So this week we are bringing on […]
The post EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover with Ian are: Why are other social media networks so far behind Facebook in social […]
The post EP 198: Social Media Ads w/Ian Mackie appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described “Visual Communication” as: graphically represents information to efficiently and effectively create meaning – & when necessary, a limited text is included to explicate the meaning. There is no doubt that visual communication is a powerful tool for marketers […]
The post EP 197: The Value of Visual Communication w/Amy Balliett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There’s been a lot of episodes, and huge amount of work for this shop of ours, and today we celebrate a big […]
The post EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
Steve Guberman, Director of Search Marketing of GolfNow.com, dives deep into Google Tag Manager with the EdgeTalk crew this week. Most search marketers are familiar with the Google Tag Manager tool, but how well do you know what all it actually can do? With a little imagination, Google Tag Manager […]
The post EP 195: Google Tag Manager Hacks w/Steve Guberman appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites. Luca’s team at Genie Goals has some great tips for […]
The post EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term…these are issues that can define successful campaigns from failures. This podcast we talked to Cosette Jarrett, Outreach Specialist at […]
The post EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She has over a decade of experience in search engine optimization and has spoken […]
The post EP 192: Reviewing the Latest Google Updates w/Jenny Halasz appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.