Info

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
RSS Feed Subscribe in Apple Podcasts
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October
September
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Nov 26, 2021

Darren Shaw of Whitespark.ca joins the EDGE again (been a while) to discuss Local SEO, Google Business Profile as well as his annual Local Search Ranking Factors survey from 40 of the top Local SEO professionals in the business. Get up to date on what affects local search engine optimization and where Entity SEO works into the Local SEO concepts, today on the EDGE.

[00:05:02] What Does Whitespark Do for Companies?

[00:07:05] QR codes are back!

[00:08:52] Stats on Local Search

[00:10:43] In some industries, Google drives upwards of 90% of all of their business.

[00:13:12] Google as your new homepage, care of Mike Blumenthal 

[00:15:17] In the past 6 years, Google has been rolling out a ton of incredible features

[00:17:51] What are the first steps you help a business owner understand in Local SEO?

[00:18:52] What is the top local search ranking factor?

[00:21:29] Three Pillars of Local Search

[00:23:04] What are citations?

[00:26:14] Consistency is a myth in Local SEO

[00:28:08] Local SEO = Entity SEO

[00:30:02] Get the keywords in the review!

[00:31:57] The Local Search Ranking Factor Survey

[00:39:02] Keywords in the Business Name?  Seriously, Google?

0 Comments
Adding comments is not available at this time.